Nike’s first shoe sole was designed with a waffle iron
Nike’s first shoe wasn’t made in a factory, it was made with a waffle iron. Phil Knight launched his shoe business in 1964 with just a $500 investment. He teamed up with Bill Bowerman, his track coach at the University of Oregon, who was determined to create better shoes to help his athletes perform at their best. In 1971, while making breakfast, Bill had a brilliant idea. Looking at his wife’s waffle iron, he thought, “What if I could use this to make a better shoe sole?” Bill poured urethane into the waffle iron, and when it dried, it created a flexible, durable sole with great grip. The design became known as the "Waffle Sole" because it looked like a waffle. The first shoe to use this sole was the Nike Waffle Trainer, released in 1972. It became a huge success and helped Nike grow. Bill also made the "Nike Moon Shoe," which had the same Waffle Sole. It was so unique that it became a collector’s item. From a simple idea and a waffle iron, Nike grew from a small business to a $100 billion brand. Sometimes the best ideas come from everyday things. Don’t be afraid to think outside the box and take that first step. #Believe