How To Use TILT Psychology To Increase Sales!!💰
Ever wonder why some logos tilt? Turns out it's not just for looks - it's literally playing mind games with your customers! Let's TILT it: 👆 UPWARD TILT = ENERGY VIBES - Makes people think "action & excitement" - Perfect for fitness brands & energy drinks - Research Shows Increases purchase intent by 44.5%! - Think: Monster Energy, Prime, Nike 👇 DOWNWARD TILT = CHILL VIBES - Signals relaxation & calm - Great for spas & wellness brands - Research Shows Boosts appeal by 17.7% - Pro tip: CBD brands and Sleepy Teas, this is your secret weapon! The scientific term is known as, “embodied cognition” Basically, your brain 🧠 feels the motion and says, “If the text’s moving, hell, I’m moving too.” 🎯 Quick Tips: - Match tilt to your brand's energy - Keep it maximum ~45° (still readable) - Only tilt text/logos, not images - Test & track those results! Test it yourself on an Ad or SM post and share your results. 📖 Research: The ups and downs of visual orientation: The effects of diagonal orientation on product judgment. Journal of Consumer Psychology