The seminal book, "Influence" by Dr. Robert Cialdini will show you how to be super persuasive and hear that magical word, 'YES,' more often in your business deals and everyday life! If you've been in the online game long, you've seen many of these Persuasion Principles. This book is the secret sauce behind many successful off/online marketing campaigns, teaching you how to ethically tip the scale in your favor and close more sales. So, let's get ready to level up your persuasion skills while having fun – just remember to use your new superpowers for good, yuh hear? 😉 TL;DR: The 7 Principles of Influence (see screenshot #2 & #3) 1️⃣ Reciprocity : Give first → Ask later - A skincare brand offers a free eBook on "5 Steps to Glowing Skin" to email subscribers → causing an increase in sales. - You help a neighbor move → they invite you to dinner later. 2️⃣ Commitment : Start small → Build big. - An app asks users to commit to “3 workouts this week” → leads to premium subscriptions. - You start journaling daily → soon you’re writing pages every night. 3️⃣ Social Proof : Follow the crowd. - A SaaS company showcases testimonials like “10,000+ businesses use us!” → increases sign-ups. - You see friends raving about a new Netflix movie → you decide to watch it too. 4️⃣ Liking : People buy from those they like. - Influencers with relatable vibes sell products effortlessly → think TikTok. - Your friend recommends a book → you buy it just because they’re so excited. 5️⃣ Authority : Trust the experts. - A financial advisor posts LinkedIn videos wearing a suit → builds credibility. - You trust your doctor’s advice over random Google AI results. 6️⃣ Scarcity : Rare = desirable. - An e-commerce site uses “Flash Sale: Ends in 2 Hours!” → drives urgency. - You grab the last slice of pizza at a party → FOMO wins. 7️⃣ Unity : Shared values = stronger bonds. - A brand aligns with #ClimateAction → eco-conscious buyers flock to them. - You bond with someone over a shared love of hiking → instant friendship.

Launching lead magnets has never been faster. If you're not using optins.com you're taking too long to build/launch funnels... here's a 6 min vid of me launching one from scratch.

I just recorded a brand new video showing you the 3 best long form videos to film if you want to start or grow on YouTube. I get asked all the time: "What should I make videos about?" and this video covers the best 3 videos to film. Best part? They're super easy to film. Worst part? Everyone is gonna copy you when they see how well they work 😆 But for real: whether you're walking, driving, or chilling at home on the couch, these 3 videos will crush - people will WANT to watch. So if you want the video just send me a DM w the word: "VIDEOS" and I'll send it to you first thing tomorrow morning when I wake up 🙏🏻 it's currently uploading. Just promise me you will film/upload at least 1 of the 3 suggested vids within the next 72 hours! I hate giving people stuff when they don't even use it... 👿 Pinky promise? DM me "VIDEOS" and I'll send it over when it's done uploading.

Have some sad, heartfelt message with teary eyes to share with you 😢 Last year, I joined @Jason Derulo's Skool Community all coz @Jenna Ostrye posted in Skool that we can get his book for a nominal price if we join his community -- and I jumped on, along with a lotta other Skoolers. Jason created an "Exercise" category, and I thought, "cool!! will start posting pics of Minnie🐩 my adorable BichonPoo, enjoying her daily outdoor exercise to inspire others." You wouldn't believe the response – members were inspired to get off their @$$ and hit the gym and outdoors too! Here's the thing: as entrepreneurs, we're all hustling 24/7, but if we don't prioritize healthy habits, we'll eventually pay the price in sickness🤒 We've all seen successful entrepreneurs pack on the pounds, and yeah, some are right here in Skool – let's not follow in their footsteps! Now, back to Minnie... I'm deeply saddened with teary eyes to share that our beloved, spunky, vivacious, rambunctious, boisterous, fun-loving girl took her last breath at home on, Wednesday, March 12, 2025, at 5:29 AM EDT, laying in her fave spot 😢😭 It hurts deeply to say goodbye, been crying and tearing up since we received her ultrasound results, March 6, 2025. But I'm at peace knowing she's wagging her tail and spreading joy in Dog Heaven (see tribute photos #1 & #2). I really miss Ms. Minnie Mouse😢 🐈 On a brighter note, if you're new to Skool and want some furry comfort, you can summon the Skool CAT by following these steps (see screenshot #3): 1. Type: "let there be cat" (without quotes) in the community search bar. 2. Enjoy the Skool Cat's calming or funky music, and hit PAUSE when you need a break. 3. If you're more of a dog person, shoo the cat away by typing: "shoo cat" (without quotes) If you've lost a pet, please share pic, name and story in the comments.

Can you believe it, there's a popular social platform that's growing like weed (yeah legal!!) and Marketers are missing it BIG TIME!! Can you guess which platform? If you said YouTube, you're absolutely 100% right!! Have you seen the latest on YouTube's popularity with advertisers? 👀 Let's break it down! YouTube is absolutely CRUSHING it with: 🏆 #1 app among teens 📺 Taking over traditional TV screens (g'bye cable!!) 💰 Printing money $$$$ for Google But here's the truth ... Despite all this success, YouTube is sitting at just 51% popularity with marketers! Can you believe it? 😮 Meta's platforms are still HOT for Marketers!! HelloOoo Facebook & Insta!! And get this - LinkedIn (yes, LINKEDIN! 😮) is more popular to Advertise on with a whopping 65%! TikTok's hanging really low at 28%, showing not all marketers worldwide are as obsessed with it as peeps in the US and Europe. Have you noticed this too? 🧐 Everyone's talking Facebook, Instagram, and TikTok AD strategies, but YouTube barely gets a mention in marketing convos! Are MARKETERS missing out? Hell YEAH!! It seems YouTube might be the hidden gem 💎 for marketers since: 📈 Ad revenue is up 👨‍👩‍👧‍👦 More users are joining 📺 CTV (Connected TV) on the rise 🌟 If you want TRAFFIC, Don't sleep on YouTube! 💤 💰It might just be the advertising goldmine you've been looking for! ✨Thoughts? Comment below! 👇🏽👇🏽 📸 Image Credit & Source: Stacked Marketer