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Feb '25 • 💬 Chat
How To Use TILT Psychology To Increase Sales!!💰
Ever wonder why some logos tilt?
Turns out it's not just for looks - it's literally playing mind games with your customers!
Let's TILT it:
👆 UPWARD TILT = ENERGY VIBES
- Makes people think "action & excitement"
- Perfect for fitness brands & energy drinks
- Research Shows Increases purchase intent by 44.5%!
- Think: Monster Energy, Prime, Nike
👇 DOWNWARD TILT = CHILL VIBES
- Signals relaxation & calm
- Great for spas & wellness brands
- Research Shows Boosts appeal by 17.7%
- Pro tip: CBD brands and Sleepy Teas, this is your secret weapon!
The scientific term is known as, “embodied cognition”
Basically, your brain 🧠 feels the motion and says, “If the text’s moving, hell, I’m moving too.”
🎯 Quick Tips:
- Match tilt to your brand's energy
- Keep it maximum ~45° (still readable)
- Only tilt text/logos, not images
- Test & track those results!
Test it yourself on an Ad or SM post and share your results.
📖 Research: The ups and downs of visual orientation: The effects of diagonal orientation on product judgment. Journal of Consumer Psychology
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How To Use TILT Psychology To Increase Sales!!💰
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