I came across this: https://www.syntheticusers.com "Test your idea or product with AI participants and take decisions with confidence." End-to-end AI user research. No scheduling, no interviewing, no synthesising… And NO people. I haven't tried this myself, and I don't want to unfairly dismiss it. But I can't help but think that if this is appealing to you, why not just scrap user research entirely if you can't be bothered to talk to real people, instead of going through the motions of simulating it. I am sure AI can make user research much more efficient and reduce the amount of administrative tasks, help with analysis, scheduling, etc., but I think this is just dumb and a step in the wrong direction.

Not sure if you caught this incredible video from WebMD yet, but it's a masterclass on how to ensure people definitely won't want to come back to the office. Hilarious corporate cringe I just had to share.

The Elgato Prompter has shot up to the top of my wish list, it’s a seriously cool piece of tech. First, because who doesn’t love working on their desk setup? As someone who does most of their work remote, it’d be a welcome addition to my home office. But what I also find really awesome is how much they’ve nailed this reimagining of a teleprompter for streamers and content creators. I dunno if any of you have ever used a teleprompter, but they’re kinda lame. Either they’re cheap and require you to use your own phone or tablet, or they’re stupid expensive and not really designed for home use. This is plug and play into your computer, and comes with a bunch of mounts for different cameras. Nowadays I usually just stick whatever window I’m looking at right below my camera on my monitor, it kinda works, but being able to stick zoom directly onto this thing and have proper eye contact feels huge. So cool, if Christmas wasn’t right around the corner I’d already have ordered one! Go check it out, it’s so dope: https://www.elgato.com/us/en/p/prompter

I'm wondering two things. Do you use the term value horizons in your PM and strategy efforts? How do you define / explain value horizons to others in your own words?