Lenora Hughes

Podcasting Is Not Saturated — It's Just Getting Started If you think podcasting is overcrowded, think again. Yes, there are millions of podcasts—but very few stay the course. Let’s look at the numbers: Growth is strong Over 4.5 million podcasts exist as of mid‑2025. But most aren't active: only ~3–4 million are still running. Nearly 487,000 new shows launched in the last 3 months alone. But most creators quit early 47% of podcasts never make it past episode 3. 90% fail to reach episode 20. Only ~155,000 podcasts (≈4%) are consistently active with 10+ episodes and recent publishing. That means your real competition isn’t the millions of podcasts—it’s the small group who stay consistent. The audience is growing fast In 2025, there are 584 million podcast listeners globally—up from 547 million last year. In the U.S., 55% of adults (158M+) listen monthly. That’s ~7% of the world’s 8.2 billion people—an audience that’s still expanding. Monetization is scaling Podcast ad revenue hit $4.46 billion globally in 2025. The U.S. alone makes up $2.55 billion of that. The takeaway The podcasting space isn’t oversaturated—it’s under-persisted. If you create consistently, you’re already in the top tier. Stick with it, deliver value, and the upside is massive.

New comment Jul '25

Lenora Hughes

2 likes • Jun '25

@Eyal Ronen The podcast is about my sister and I talking about entertainment topics. So TV shows, movies, social media post… Etc. We started it during Covid because so many people were saying there wasn’t anything to watch on TV. So I guess that’s our target audience. People who are looking for something to watch.

Lenora Hughes

0 likes • Jun '25

@Nilesh Jain no, we haven’t tried to monetize it yet. All we’ve done so far is post the podcast, but we don’t even include the commercials that we can add in for affiliate commissions. My plan is to start figuring out how to monetize it soon. I then started my own personal podcast without my sister called “Show Me The Shift” where I am speaking about how I shifted from a corporate employee to an entrepreneur this year and speaking to other people who have made the same shift. Each week I cover topics like affiliate, marketing, career coaching, and pursuing purpose. Then every other week I interview an entrepreneur. Right now it’s only on YouTube, but my goal is to have it everywhere you find podcast before the end of this week like our other one.

Karms Fung

Jun '25 •

Intro's & General Discussion

The '60 Second Framework' - Viral Video In 60 Seconds!

You know how we read and learn all this cool stuff from Russell and the community but executing is a whole other thing??? 😂 You may have saw Eric Thayne share his '60 Second Perfect Webinar' Framework, and honestly I've heard the whole Hook-Story-Offer so many times... Eric uses the same formula and he's helped Elieen Wilder with her content and we all know her epic story for making $1million in 1 day!! Anyways I decided to APPLY his framework by making a 60second video on it, what do you think??? 😀 Will you try it out? and yesssss you're invited - I'm doing a Q&A with Eric!!! Wanna join?

New comment Jun '25

Lenora Hughes

1 like • Jun '25

Love this! I’ve actually never heard of Eric 🫣, I’m newer to all of this… But I have been using that framework for many of my TikTok post. I am a life coach, so I try to post a hook (which I’ve recently started working with ChatGPT to help me with), 3 Coaching points, and an invitation to my subscription-only Skool community or product. Who knew I was already on the right path! 🙌🏾🤗