How To Create & New Offer & Outsell The Market
Steal This Framework To Get Customers For A New Offer Business is easy when you master the fundamentals Let’s look at the basics: > ICP You need to know who you are selling to before anything else. Knowing your ICP allows you to: - Speak To The Market (research) - Understand their pains - Identify problems - Create an offer they can't refuse Think about industries that will grow for the next decade Make a note of all the things people complain about in the niche From there, it’s simply a case of formulating an offer. - Define A Core Solution - Highlight The Core Objectives - Specify The Outcome Next, you’ll need to invite people to the offer. We do this in the following order: Build a landing page. This should include: > Outcome-Focused Title > VSL > Section to either a waiting list, booking form or lead magnet (Note for a lead manet, you will need to design a simple funnel) Next, we need to bring people to the page. For most offers, this can be done through outreach and content Both need not to sell the solution but start more conversations with your ICP Content: > One Platform > Optimise Your Profile > Create Thought Leadership Content > Solution-led posts > Focus Solely on the ICP Run a webinar once per month that provides a solution to the problem DMs: Once someone has engaged with your content, send them a personalised message. Offer value and start a genuine dialogue. BONUS: Start answering questions relating to your problem/solution on platforms like Reddit. Don't sell. Walk people through the process to fix the problem. Outreach: > 1-2 word subject line > Short message less than 100 words > To The Point > One topic (around offer, case study, lead magnet) TIP: If you sell something worth more than $3K per month or $20K one-off cost, hire a team of appointment setters on commission. Plenty who are good at this stuff and happy to sell your services for a % of the profit. First client, provide them with a level of service above and beyond.