The homepage doesn’t push visitors clearly toward booking. What I usually see on booking sites - The hero section talks about the business, not the result - The booking button is small or hidden - Too many services are listed with no priority - No clear reason to book now Why does this hurt conversions? Visitors don’t want to explore. They want to quickly understand what service is offered, who it’s for, and how to book If that’s not clear in the first few seconds, they leave. What I would fix first (priority order) 1. Rewrite the hero headline to include: service + who it’s for + benefit 2. Add one main CTA: Book Appointment or Schedule Now 3. Highlight only ONE primary service above the fold 4. Add trust proof near the booking button (testimonial, badge, or short credibility line) Example improvement Hero idea: Professional home inspections for buyers and sellers—book your inspection in minutes. CTA: ✔ Book Inspection ✔ Schedule Appointment Rule: If a visitor can’t understand what to book and how to book within 5 seconds, the page is leaking leads.

Most Wix store homepages fail for one simple reason: they try to say too much instead of guiding the visitor to act. A strong homepage should do 4 things clearly: 1. Say what the store/ sells and who it’s for 2. Show the main product or category 3. Build trust (benefits, proof, clarity) 4. Push the visitor toward shopping or booking Common mistakes I see in Wix stores: Sliders instead of a clear hero message, Multiple competing calls to action, no obvious next step If your homepage doesn’t answer these in 5 seconds: “What do you sell?” “Who is this for?” “What should I click?” It’s probably hurting conversions. In future audits, I’ll reference this structure when breaking down real stores.

Website audited: https://www.homegenixinspections.com/ Category: Local service/home inspection 1) What the site does well ✅ Clear service focus: home inspection services in the Seminole & Greater Tampa Bay area. ✅ Contact info is visible at the top (call/text). ✅ Shows service pricing and detailed service blocks, good for transparency. ✅ Trust badges and certifications visible (Google Guaranteed, InterNACHI). These help build credibility and trust for visitors looking for professional inspections. 2) Primary issues hurting conversions 🔹 A: Hero section lacks a strong hook and clear action. Right now, the main section says the business name and services, but it doesn’t immediately answer: - Who exactly do you serve (e.g., home buyers, sellers, agents) - What the visitor should do next (book, call, schedule) Best practice is one clear sentence that answers: “For homeowners and buyers in [area], we provide reliable inspections. Schedule yours now.” 🔹 B: Weak call-to-action (CTA) visibility. The “Book an Inspection Today” form is further down the page. A stronger, contrasting CTA button above the fold (like “Schedule Now” or “Get Inspection Quote”) makes conversion easier. 🔹 C: Messaging not optimized for search engine clarity. There’s a big title, but it lacks a focused headline structure (H1 with clear service + location). A homepage optimized with service + location keywords can help search presence and clarity. 🔹 D: Navigation doesn’t push action. The menu lists internal pages (Services, FAQ, Contact), but there’s no persistent CTA in the site bar (“Book Now”, “Get Quote”, etc.), which can increase drop-offs. 3) What I would fix first (highest impact) 1) Hero improvement: - Add one clear headline with service + location + benefit (for example: “Certified home inspections in Tampa Bay — fast, thorough, trusted.”) - Include a bold CTA button (“Schedule Inspection”) right in the hero.

If you had to pick one, what’s currently the hardest part of getting results from your store website? Some common challenges: 1. Conversions / getting visitors to act 2. Homepage messaging/clarity 3. Product pages / checkout flow 4. Traffic / getting people to your site 5. Trust/credibility Share your biggest challenge below, or add your own. I’ll give advice and guidance based on what I see.