Today's Lesson Most coaches post testimonials wrong. They lead with the result ("She made $5K in her first month!") and assume the reader will be impressed. The reader isn't impressed. She's comparing herself to your client and feeling worse, because she's not making $5K yet. The Reverse Testimonial flips this. You lead with the BEFORE. The struggle. The specific moments of doubt. The reader sees herself in the before, not the after, and thinks "that's exactly where I am right now." That recognition is what drives DMs. ______________________________________________________________________________________________ Three rules: 1. Get specific about the before. "Posting daily for six months with three ghosted discovery calls" beats "she was struggling." 2. Anonymize but keep it real. 3. End with an invitation to DM, not a sales pitch. ________________________________________________________________________________________________ Today's Activity Write and post your Reverse Testimonial on Facebook and Instagram using this template: One of my clients came to me [timeframe] ago. She was [specific before-state detail]. She had tried [thing that didn't work]. She told me [quote or feeling she expressed]. [One sentence on what shifted in your work together.] Today she [specific result]. If you read her before and thought "that's me right now," you're not stuck. You're just at the starting point she was at. DM me the word [WORD] if you want to talk about what's actually keeping you stuck. 💛 ____________________________________________________________________________________________- Drop Your Reflection Below Repost your Day 1 in the comments and answer: - Link to your post: - The specific "before" detail you led with: - DMs received so far:

It's the start of a new week! This week I have a lot of filming to do and content creation! 👇 So, i'd love to know, what are you working on this week?

Hey ladies! We're in a pickle at our house. Our well has stopped pumping water, and so currently we have no water in the house. We live in the country, so our neighbours aren't super close. I need ideas for meals I can make that don't take many dishes. I'm getting disposable stuff for eating. And I have parchment for lining pans to bake things. We've got water storage, and I'll boil that on the stove for drinking. But ideas for meals that don't need much prep and I can put in the oven on a sheet pan would be great! I put hot dogs in the oven for lunch 😆, and we've got stuff for sandwiches. And I'll probably do baked potatoes & chicken fingers for dinner. We don't know how long it'll take to fix it yet, and some things will get old fast! Thank you!! (signed a desperate mama)

Monday, April 6 - Coffee Chat ☕ This is where we connect, network, and help each other grow (get the chance to ask your burning business questions) Tuesday, April 7 - VIP Call 💎 VIP call is where our VIP members get together for some hot seat coaching to take real action to get through our business struggles. Wednesday, April 8 - Sales Coaching 👑 Sales coaching is where our premium members get their sales calls reviewed or get help on how to talk to their leads to make sales or get sales calls booked. If you're not a premium member, upgrade here. Thursday, April 9 - $100 Offer Cohort 🤑 Our cohort members get together weekly to create a low ticket offer, the funnel for the offer, and learn how to sell it. Friday, April 10 - Content Review & Co-working 👑Content Review is where our premium members get their content, youtube scripts, graphics, landing pages, e-mail marketing, etc reviewed to increase conversions and get more views & leads. If you're not a premium member, upgrade here. 🌈 Co-working is where members meet up weekly in a designated time to get some work done together and get other eyes on their projects. Saturday, April 11 - Book Club with Naomi 📗@Naomi Adek gathers once a week in the group for everyone to read a book together that will help them improve their life and business.

Taking what I’m learning here and putting it into action has helped me get 100 moms in my community! I’m stoked, and wanting to share!!! Thank you ladies for your help and insight on everything! I’m typically a quiet member but I read and see everything you all are sharing and I appreciate it!! You guys are awesome! 🫶🏼