When you joined this group, the goal for many of you was to build and launch your own SaaS product. I share that same ambition, but speaking with you in the weekly calls has lead me to a realization. My success in SaaS wasn't found in creating my own product; but by creating the products and services that clients desire. A Shift in Our Journey Together: We're now embracing a slightly different, yet very powerful path - building a high-ticket development agency, mastering client acquisition, project management, and providing top-notch technical consulting. Why This Matters My own success has stemmed not from launching individual SaaS products, but from building custom solutions for clients and diving deep into technical consulting. This is where I, and many other successful agencies, have struck gold. Selling the Shovel In this era of a SaaS 'gold rush,' while many chase the dream of creating the next big SaaS, agencies have found success in providing the development – the 'shovel.' In any gold rush, those supplying the tools often reap the greatest rewards. Introducing a SaaS Agency Guide To complement our new direction, I'm developing a live, evolving SaaS Agency guide. This resource will grow in real-time, capturing the latest insights from our experiences. It's not just a guide; it's a shared journey of discovery and growth. What This Means for You Our guide will dive into this philosophy, teaching you how to be the indispensable provider in this tech era. We'll cover everything from client acquisition to high-value technical consulting – the skills that make you indispensable in the tech gold rush. Building for Today, Preparing for Tomorrow While our current focus is on client-based project delivery and consulting, the foundational skills you'll acquire here lay the groundwork for any future tech endeavors, including launching your own SaaS. Your Role in Shaping Our Guide Your engagement, feedback, and perspectives are crucial. This guide is a collaborative creation, shaped by our collective insights and experiences.

I come from a background in Engineering - a Diploma in Engineering Design and Technology, and a Degree in Mechanical Systems Engineering. I worked for Tesla at Gigafactory 1 (Reno, Nevada) during the launch of the Model 3 on the Manufacturing Engineering team. I've been involved with many engineering projects over the years, ranging from programming, mechanical design, prototyping, and more. A few years ago, I decided I wanted to build SaaS. With my experience in prototyping, I knew to start small and focused - so I started out by developing a micro-SaaS application for Amazon Sellers. People loved it - and because of my technical experience, I did a lot of things right. But the problem was, I'm not an Amazon Agency, Consultant, or Coach. So I couldn't really grow the software or the services on the business side. So I took on an Amazon Agency as a client, and I built the software for them. They handle the marketing and audience building side of things, while I handle the technical side. It was a perfect match. We launched the product to their market on time, and on budget. We presented it to their existing audience, started gathering feedback, and built a community where they could not only evolve the SaaS towards product/market fit, but sell their existing services too. That's when I had my first realization; that founders, consultants, coaches, and experts are in an amazing position to offer a SaaS product to their market - but they often lack the technical experience to pull it off. Which leads to the ugly side of this story. This Amazon Agency had projects with another developer that had been going on for years, without a single launch. Missed deadlines, buggy code, sub-par quality, unvalidated demand - you name it. These are smart people. They had been successful in other types of business - but SaaS is a different beast. The developer they hired gave them no guidance, and just built whatever they wanted (badly). Because the truth is that development is only 10% of the challenge - and the business is the other 90%.