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6 contributions to Content Academy
(πŸ“ Todolist) Most People Vs. Me
It might seem counter intuitive (given what I talk about a lot re: content automation) but lets get our priorities straight.
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New comment 5d ago
(πŸ“ Todolist) Most People Vs. Me
6 likes β€’ 23d
Focus wins. Not entirely sure why most folks make it more complicated than that.
πŸ€” Picking The Wrong Niche Won't Kill You (I Promise 🀝)
Is selecting the right niche really that important? Well yea, but let's put some meat on that bone. It is important, I have a niche and it helps a lot. But only a well educated person (and by well educated, I mean educated on market desires, not skills) can just select the right niche and be successful. What I mean is, only someone that knows a niche well, someone that has researched it, and knows the problems well can just select a niche out of the blue and serve them. Only a person that has that type of mindset can just "select" a niche and run with it successfully. There are some people that can do that, they just go talk to people, find a problem, and solve it. That takes a special type of person, one who's only motivated by the "game" of business. They could careless about their passions, what they prefer, they only care about money, they go find a problem, and then they solve it. They could care less if they enjoy the work. If you do that things can happen very fast for you. BUT. Most of us, are driven by our passions. We are not like that, it's not JUST for the money, it's to live a life we love. When you're driven by passion, success requires you to develop a valuable skill within your zone of genius. You'll have to twist, turn, and flop around a bit until you match that with passion with people that want to hire you. That means you just have to get out there and help people, and eventually your niche will pick you. That is, if you're doing the work and pushing forward without the perfect answer. Your niche, your unique selling proposition isn't a course module away, where you fill out yet another GURU's business template. Do you really want to fill out another ICP module?? How many times have you done that now? how many times has it helped? I can't stand those anymore. No! Your niche and unique ability is found in doing work for people, having success, having failures, doing more of this, less of that, and iterating on that until you find your zone.
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New comment Oct 10
1 like β€’ Oct 8
I've spent most of my career encouraging folks to focus on niches, mostly as a way of differentiating and putting a line in the sand. And while everything you say above is reasonable and I agree with all of it, I'm not sure if we are in fact correct giving this advice. The concept of focusing on a niche is about finding a specific audience, with a need, that you can fill. But when we focus first on the audience, that presupposes that we are the best person suited to solving that problem. We're starting with the problem first. This is great when you're an experienced operator, or knowledgeable about a lot of things. But feels like most people these days are less experienced, or earlier in their career. More and more I'm thinking that what we need to tell people is some version of the following. What is the thing you, your experience, knowledge and passion are uniquely positioned to solve, and how can you find the people who need or want that. Yes it may limit the potential, what you're able to solve might not be a huge space, but it's a start, and something you can master and be the single source of truth on. Which would be a much better starting point for a long and fruitful career/offering. What do you think @Stephen G. Pope
2 likes β€’ Oct 8
@Stephen G. Pope fair comment. Starting is everything.
Realistic Workload
@Stephen G. Pope It's clear by how active you are that you're working your ass off. I apologize if you've already said it somewhere, but I'd love to hear how much time and effort you're putting into the "business" as you grow it. I am getting my own Skool ready, and I'm going to focus more on marketing and sales ( less theory and more here's how we do it right, even on a budget and even with no resources ) and one of my big reasons for launching this is to fight back against the massive wave of "work an hour a week" and "make $100k a month from the beach in Bali" that is so pervasive these days. You seem to be doing it right. How can we help educate people more on how much work this takes and give them the basic building blocks to grow sustainable companies that aren't, as we mentioned in another post, based on trickery and cash grabs?
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New comment Oct 6
Realistic Workload
2 likes β€’ Oct 6
@Stephen G. Pope this is the way. How's that funnel tweaking going?
πŸ”₯ Kontent Story Magic v2.0 Demo
Here's a preview where I walk you through a fully automated test of the new automated faceless generator. You can grab a copy over in the No-Code Architects
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New comment Oct 5
πŸ”₯ Kontent Story Magic v2.0 Demo
2 likes β€’ Oct 3
Looks great, as usual. You doing a full walkthrough video on YouTube like the previous one?
2 likes β€’ Oct 3
@Stephen G. Pope imagine it’s insane, work wise. Certainly impressive.
πŸ’° Modern Business Wisdom From My 84 Year Old Father
I was chatting with my Dad last night and he made the most interesting (and correct) observation. "When I was in business, it was like getting into a competitive landscape." "It was everyman for himself, fighting for clients. Working against your competition." "Now business is all about helping as many people as you can." "The one who wins is the person who helped the most people." It's true. He's retired now, but he can see it too. Can you? You never need to worry about your competition. In fact you should help them win too. You never need to worry about them. You never need to look at them at all. You don't need to study their products, their messaging. It's wasted time that you could be impacting the world. You just need to help the people you can, without holding back. You only need to study your audience and what they want. Give, give, give, give. Focus on who you can help, potential clients, everyone, even the competition. That makes you the leader in the space. If you look at the competition, you're behind them, you'll hold back, you'll withhold, you'll fall behind! Instead, let them copy you, let them follow you! Innovate faster by opening up and being free with your knowledge. Move at light speed! It's OK if they copy you, word for word, what better confirmation that you're on the right track? Sometimes people DM me, "Stephen, I saw [INSERT PERSON HERE] copy your video almost word for word". I appreciate them looking out for me, I do. (thank you for letting me know) But I don't care. "Good" I think, I put it out there to help people anyway. Not just my potential clients, everyone! So I know it's working, and I've copied people too. I'm not sure humans were meant to copyright everything they touch or create. It holds us all back. Deep inside, I know I'm leading the pack. Just help as many people as you can as fast you can. Everything else will fall into place. It takes a deep faith in your own ability and insight. But it's the way modern business is done.
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New comment 28d ago
2 likes β€’ Oct 2
@Stephen G. Pope why do you think it is that most people, and certainly most modern organizations, have such a hard time buying into the "helping is selling" way of thinking?
1 like β€’ Oct 2
@Stephen G. Pope and yet Ogilvy has been telling us these things since what, the 50’s? So much wasted effort on hacks and what is too often an attempt at fooling or even shaming people into things.
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Kerry Morrison
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44points to level up
@kerry-morrison-1618
Writes words. Take pictures.

Active 1d ago
Joined Sep 20, 2024
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