Unpopular Opinion: AI Isn't Going to Save Your Business
I know. Bold thing to say while there is an active AI summit. 🤣 But I've been building (Notion) systems for female founders for 18+ years, so hear me out for a sec. 𝗔𝗜 𝗶𝘀 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲. 𝗜 𝘂𝘀𝗲 𝗶𝘁 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆. 𝗕𝘂𝘁 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 𝗜'𝗺 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝗺𝗮𝗿𝘁 𝘄𝗼𝗺𝗲𝗻 𝗵𝗮𝗻𝗱 𝗮 𝗽𝗼𝘄𝗲𝗿 𝗱𝗿𝗶𝗹𝗹 𝘁𝗼 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼 𝗵𝗮𝘀𝗻'𝘁 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗲𝘁. And I say that as someone who has absolutely been that woman... There's so much content right now about how (Notion) AI will save you 10+ hours a week by automating your copywriting, your website pages, your emails, your meeting notes and data entry and follow-up tasks. And that's genuinely helpful, truly it is!! But can I ask you something honest? 𝗦𝗮𝘃𝗲 𝘁𝗵𝗼𝘀𝗲 𝟭𝟬 𝗵𝗼𝘂𝗿𝘀 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁? Because if you're anything like me (and like most of the women I've worked with over almost 19 years), those 10 hours have a sneaky way of filling up with starting another project you won't finish. Another course outline, another system rebuild, another 'I'll figure this one out from scratch' moment that eats your whole Tuesday. 𝗟𝗲𝘁 𝗠𝗲 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗬𝗼𝘂 𝘁𝗼 𝘁𝗵𝗲 𝗣𝘂𝗿𝗽𝗹𝗲 𝗕𝗿𝗶𝗱𝗴𝗲 So I have this concept called a Purple Bridge. A Purple Bridge is a project you started with ALL the fire and excitement in the world, and then... didn't finish. The offer that's 70% done, the funnel that exists in your head but not in reality. The sales page sitting in your drafts since Q3 2024 right next to the email sequence you outlined on a napkin and never actually wrote... I have never, in 18+ years, met a female business owner who doesn't have at least five of these tucked away somewhere. And here's the thing that changed everything for me when I finally saw it clearly: 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝗺𝗼𝗻𝗲𝘆. Real, actual revenue just waiting on the other side of ONE finished bridge. Not five bridges, and definitely not the sparkly new idea you had in the shower this morning. Just one. And I think sometimes we reach for a new tool or a new automation because it feels like progress. But finishing the thing that's already 70% done? That's where the actual money lives.