Unpopular Opinion: AI Isn't Going to Save Your Business

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Feb 11 (edited) • Educational Post (Level 4)

I know. Bold thing to say while there is an active AI summit. 🤣

But I've been building (Notion) systems for female founders for 18+ years, so hear me out for a sec.

𝗔𝗜 𝗶𝘀 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲. 𝗜 𝘂𝘀𝗲 𝗶𝘁 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆. 𝗕𝘂𝘁 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 𝗜'𝗺 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝗺𝗮𝗿𝘁 𝘄𝗼𝗺𝗲𝗻 𝗵𝗮𝗻𝗱 𝗮 𝗽𝗼𝘄𝗲𝗿 𝗱𝗿𝗶𝗹𝗹 𝘁𝗼 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼 𝗵𝗮𝘀𝗻'𝘁 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗲𝘁. And I say that as someone who has absolutely been that woman...

There's so much content right now about how (Notion) AI will save you 10+ hours a week by automating your copywriting, your website pages, your emails, your meeting notes and data entry and follow-up tasks. And that's genuinely helpful, truly it is!!

But can I ask you something honest? 𝗦𝗮𝘃𝗲 𝘁𝗵𝗼𝘀𝗲 𝟭𝟬 𝗵𝗼𝘂𝗿𝘀 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁?

Because if you're anything like me (and like most of the women I've worked with over almost 19 years), those 10 hours have a sneaky way of filling up with starting another project you won't finish. Another course outline, another system rebuild, another 'I'll figure this one out from scratch' moment that eats your whole Tuesday.

𝗟𝗲𝘁 𝗠𝗲 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗬𝗼𝘂 𝘁𝗼 𝘁𝗵𝗲 𝗣𝘂𝗿𝗽𝗹𝗲 𝗕𝗿𝗶𝗱𝗴𝗲

So I have this concept called a Purple Bridge. A Purple Bridge is a project you started with ALL the fire and excitement in the world, and then... didn't finish. The offer that's 70% done, the funnel that exists in your head but not in reality. The sales page sitting in your drafts since Q3 2024 right next to the email sequence you outlined on a napkin and never actually wrote...

I have never, in 18+ years, met a female business owner who doesn't have at least five of these tucked away somewhere. And here's the thing that changed everything for me when I finally saw it clearly:

𝘆𝗼𝘂 𝗮𝗿𝗲 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝗺𝗼𝗻𝗲𝘆. Real, actual revenue just waiting on the other side of ONE finished bridge. Not five bridges, and definitely not the sparkly new idea you had in the shower this morning. Just one.

And I think sometimes we reach for a new tool or a new automation because it feels like progress. But finishing the thing that's already 70% done? That's where the actual money lives.

Your meeting notes are not the bottleneck, bestie. 😉

𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴 𝗡𝗼𝗯𝗼𝗱𝘆 𝗧𝗮𝗹𝗸𝘀 𝗔𝗯𝗼𝘂𝘁

Here's what I've learned the hard way, and it's the thing I wish someone had told me at one of these summits years ago.

Most of us aren't stuck because we lack tools. We are absolutely swimming in tools. Notion, ChatGPT, Claude, Perplexity, Canva, Flodesk, probably four other tabs open right now. The tools aren't the issue.

We're stuck because our businesses were built for a version of ourselves that doesn't actually exist. The version who has the same energy every single day and whose executive function doesn't randomly go on vacation. The one who can just 'stay consistent' like that's something you can decide to do instead of a systems problem.

Your capacity shifts. With your health, your stress levels, your cycle, all of it. And honestly? That's not a flaw. That's just being human. But if your systems don't account for it, no AI is going to make your business feel calm. You'll just be running the same chaos at a higher speed.

𝗪𝗵𝗮𝘁 𝗛𝗲𝗹𝗽𝗲𝗱 𝗠𝗲 (𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗜 𝗕𝘂𝗶𝗹𝘁 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗜𝘁)

Once I stopped fighting my own brain and started designing for it, everything shifted. So I built the frameworks I wish I'd had when I was drowning in tools and still not making progress.

𝗖𝗮𝗽𝗮𝗰𝗶𝘁𝘆 𝗦𝗲𝗮𝘀𝗼𝗻𝘀 came out of finally admitting that I don't have the same energy in February as I do in September. Nobody does. I mapped my work rhythms into four seasons, Luma for clarity, Zyra for expansion, Aurea for refinement, Niva for deep rest, and started planning my business around what's actually true instead of what I wished was true. Game changer.

𝗧𝗵𝗲 𝗣𝘂𝗿𝗽𝗹𝗲 𝗕𝗿𝗶𝗱𝗴𝗲 𝗖𝘂𝗿𝗲 is a 6-day challenge I run inside my membership because I kept seeing the same pattern over and over. Brilliant women with five half-built projects and zero clarity on which one to finish first. So we identify every Purple Bridge, pick ONE, and create a realistic plan to get it across the finish line. Not a 90-day master plan. A dopamine-safe, ADHD-friendly path to completing one real thing that can actually make you money.

𝗛𝗲𝗿𝗲'𝘀 𝗪𝗵𝗮𝘁 𝗜'𝗱 𝗟𝗼𝘃𝗲 𝗬𝗼𝘂 𝘁𝗼 𝗧𝗿𝘆

Before you dive into automating your admin this week (and you absolutely can, I'm not saying don't), just sit with this one question for a minute:

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗢𝗡𝗘 𝗣𝘂𝗿𝗽𝗹𝗲 𝗕𝗿𝗶𝗱𝗴𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁, 𝗶𝗳 𝘆𝗼𝘂 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱 𝗶𝘁 𝘁𝗵𝗶𝘀 𝗺𝗼𝗻𝘁𝗵, 𝘄𝗼𝘂𝗹𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗺𝗼𝗻𝗲𝘆?

Just one. Name it. Maybe even drop it in the comments if you're feeling brave.

Because I genuinely believe that finishing that one thing will give you back more time, energy, and confidence than any automation could. Not because automation isn't powerful, but because there's nothing like the feeling of actually completing something you've been carrying around for months.

AI is amazing. I'm a Notion Certified Pro and Official Notion Ambassador and I love this technology with my whole heart. The magic was never in the tool. It's in knowing what to build, and then actually building it.

𝗢𝗻𝗲 𝗯𝗿𝗶𝗱𝗴𝗲. 𝗔𝗹𝗹 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗮𝗰𝗿𝗼𝘀𝘀. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝗹𝗶𝘃𝗲𝘀. 💜

ﾒ૦ Jakolien

𝘕𝘦𝘳𝘷𝘰𝘶𝘴-𝘚𝘺𝘴𝘵𝘦𝘮-𝘚𝘢𝘧𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵 | 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘧𝘰𝘳 𝘧𝘦𝘮𝘢𝘭𝘦 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘴𝘪𝘯𝘤𝘦 2007

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