Hey all, I spent 15 years as an equipment rental sales rep. Had a successful career, worked at a Cat dealer, a regional rental house, and a large national company after we got acquired. I recently left to build an AI tool, specifically for contractors. Here's what I saw from the inside: all the software tools in rental are built for the vendor, not the customer. Pricing benchmarks, fleet dashboards, utilization analytics, all of it faces the rental house. Contractors just get invoices and pay. So I built a rental intelligence tool for the buyer side. Upload an invoice, see if your rates are fair, flag unnecessary charges, and benchmark against your market. Rate the vendors, and give your team 1 dashboard that combines your entire rental picture/process. The problem I'm running into is trust. I think some people are skeptical of a former sales rep collecting their data, even if the tool is built to help them. So I'm genuinely asking, what would make you trust something like this: