Most coaches run their business like this: Sales – Expenses = Profit Which makes profit a leftover. An afterthought. But smart operators flip the formula: Sales – Profit = Expenses You take your profit first. And force the business to run lean, focused, and efficient on what’s left. Here’s how you implement this in under 30 mins: 🪙 Step 1: Set Up 5 Bank Accounts Yes, 5. And no — it’s not overkill. It’s clarity. Income (all revenue lands here) Profit (you don’t touch this until quarter-end) Owner’s Pay (this is your wage — not your OpEx) Tax (because the ATO doesn’t care about your feelings) Operating Expenses (this is all you can spend) Every dollar that lands in your income account gets split into these buckets. Think of it like business meal-prep. You don’t eat straight from the fridge. 📅 Step 2: Rhythm > Randomness Twice a month (10th & 25th), move money into the right accounts. Pay bills only from your Operating Expenses account. Don’t touch the Profit account until the end of the quarter. That’s your bonus, your buffer, your freedom fund. This rhythm builds visibility and discipline. Like training — the routine makes the result. ⚠️ Step 3: Constraint Creates Creativity Taking profit first forces better decisions. You cut waste. You get sharper. You innovate. “When there’s less money, you think better. When there’s too much, you get lazy.” Profit becomes a habit. Not a hope. 🧠 Start Small Start by allocating just 1% to profit. Get the reps in. Build the muscle. Then increase it quarter by quarter. You’ll feel the momentum — and your bank balance will thank you. 📈 Implementation Checklist: ✅ Open 5 accounts ✅ Allocate 1% profit, 15% tax, 35% pay, 49% OpEx ✅ Transfer on 10th and 25th ✅ Pay from OpEx only ✅ Celebrate profit quarterly (not randomly) Comment ‘Profit Plan’ if you want the full breakdown on how to set this up this week. Make your business worth running — from day one.

Still waking up on Mondays, not knowing what to post, who you’re helping, or how to get more leads? Let’s not sugarcoat it: You're not lacking content, you're lacking strategy. Here’s how to fix that with A Organic Engine 1. Content Pillars → Structure Your Voice The fastest way to sound like an expert, and be seen as one is repetition. Pick 5–7 Pillars that reflect your niche, your method, and the exact problems you solve. Eg. Strength Coach Content Pillars: 👉 Training principles 👉 Programming mistakes 👉 Wins 👉 Habits Post from these on repeat. Authority is earned through consistency — not creativity. 2. A.I.D.A Funnel → Guide The Buyer Journey If your content isn’t leading somewhere, your audience won’t follow. Use the A.I.D.A structure to layer your messaging: Attract (TOF Reels that hook) Interest (MOF Stories that teach) Desire (BOF Posts that build belief) Action (CTAs, Polls, Offers) Stop chasing “likes.” Start creating movement. 3. Valuable Conversation Starters → Create Demand You don’t need 1,000 likes. You need 10 convos with buyers. Try this DM today: “Hey [Name], I’m refining my content and want to make it super useful. What would you love to see more of?” Or post this: What’s harder for you right now, sticking to your plan, or knowing what to do in the first place? You’ll spark real convos. And real convos lead to real sales. YOUR WEEKLY CHALLENGE: ✔️ Choose your 5 Content Pillars ✔️ Post 1 TOF Reel + 1 MOF Teaching Post ✔️ Send 5 DMs using the Conversation Starters above 🚨 Reminder: The coaches doing over $10K/month aren’t more talented. They just know what to post, and they post it consistently. Let’s get to work. — Tom

If you can’t clearly answer: 👉 Who do you help? 👉 What do you help them with? 👉 Why should they choose you over everyone else? … then it doesn’t matter how much you post, DM, or hustle. That’s why I built the GPT Builder Assistant for Trainers It’s like having me in your back pocket helping you: ✅ Define your Tone & Voice so your brand cuts through the noise ✅ Lock in your Client Avatar so you know exactly who you’re speaking to ✅ Nail your Business Context so your message is tight ✅ And (this is the kicker) — generate your Core Offer in minutes No more cookie-cutter “I’ll help anyone lose weight” BS. You’ll walk away with a Core Offer One-Liner™ that makes prospects lean in, not scroll past. Inside this Builder is the Offer Agent, a tool that takes your answers and spits out a clear, client-getting offer you can drop straight into posts, DMs, or sales calls. Want access? Drop OFFER in the comments and I’ll shoot it through. This is how you stop guessing and start scaling.

Most fitpros are sitting on serious value… But the market can’t see it, and that’s the real problem. The truth is: You don’t need more hype. You need more clarity. That’s where the Client-Getting Offer comes in. When you package your offer using these 4 pillars, the thing sells itself: ✅ Main Outcome: Make the result BIG, specific, and desirable. ✅ Perceived Likelihood: Show proof it actually works. ✅ Risk/Sacrifice Minimise the “pain of purchase”. ✅ Time Delay: Bring the result closer to now. If you’re constantly explaining your offer, the market hasn’t felt it yet. Fix the 4 pillars above… and people just “get it”. Comment “OFFER” And I’ll send you my personal One-Liner Builder, the exact tool I use with clients to craft offers that convert cold strangers into yes-ready buyers.

Let’s be honest. Most coaches hate selling in the DMs. It feels fake. Forced. Awkward. Like you're putting on a mask and pretending to be someone you’re not just to get the sale. There’s a reason this isn’t working. You’re using outdated tactics that belong in 2016. ✅ Cold pitches ✅ Spammy scripts ✅ Copy-paste desperation None of that works anymore, especially if you’re trying to attract high-quality, high-commitment clients. Here’s what actually works: We use the C.O.N.V.O Framework™, a five-step method that qualifies leads, builds trust, and guides the conversation to a natural next step — the call. And now? 🧠 We’ve built an AI agent that runs the entire C.O.N.V.O Framework™ for you. It handles the qualification. It drives the conversation. It knows exactly when and how to offer the call. 24/7. Zero stress. No scripts. No cringe. Just real, human-like convos that convert. Here’s how it works: C – Context Who are they? Why did they engage? Where did they come from? O – Outcome What result are they chasing? Be specific. (No, “get fit” is not specific.) N – Now What’s their current situation? Pain points? Roadblocks? V – Vent What have they tried that didn’t work? Where are they stuck? O – Offer the Call If there’s a real gap, offer the call. Not as a pitch, but as the next logical step. This is the exact process we give to our clients. But now, it’s handled for you by an AI agent. 💬 CTA: Curious what it would look like to have an AI agent handling your sales convos 24/7? Drop “CONVO BOT” below and I’ll give you a free preview of exactly how it works.