YOU DON’T HAVE A CONTENT PROBLEM. YOU HAVE A CLARITY PROBLEM.

Still waking up on Mondays, not knowing what to post, who you’re helping, or how to get more leads?

Let’s not sugarcoat it:

You're not lacking content, you're lacking strategy.

Here’s how to fix that with A Organic Engine

1. Content Pillars → Structure Your Voice

The fastest way to sound like an expert, and be seen as one is repetition.

Pick 5–7 Pillars that reflect your niche, your method, and the exact problems you solve.

Eg. Strength Coach Content Pillars:

👉 Training principles

👉 Programming mistakes

👉 Wins

👉 Habits

Post from these on repeat. Authority is earned through consistency — not creativity.

2. A.I.D.A Funnel → Guide The Buyer Journey

If your content isn’t leading somewhere, your audience won’t follow.

Use the A.I.D.A structure to layer your messaging:

Attract (TOF Reels that hook)

Interest (MOF Stories that teach)

Desire (BOF Posts that build belief)

Action (CTAs, Polls, Offers)

Stop chasing “likes.” Start creating movement.

3. Valuable Conversation Starters → Create Demand

You don’t need 1,000 likes.

You need 10 convos with buyers.

Try this DM today:

“Hey [Name], I’m refining my content and want to make it super useful. What would you love to see more of?”

Or post this:

What’s harder for you right now, sticking to your plan, or knowing what to do in the first place?

You’ll spark real convos. And real convos lead to real sales.

YOUR WEEKLY CHALLENGE:

✔️ Choose your 5 Content Pillars

✔️ Post 1 TOF Reel + 1 MOF Teaching Post

✔️ Send 5 DMs using the Conversation Starters above

🚨 Reminder: The coaches doing over $10K/month aren’t more talented.

They just know what to post, and they post it consistently.

Let’s get to work.

— Tom

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