Oct 14 • General discussion
Want to make more money? Start by hiding it from yourself.
Most coaches run their business like this:
Sales – Expenses = Profit
Which makes profit a leftover. An afterthought.
But smart operators flip the formula:
Sales – Profit = Expenses
You take your profit first. And force the business to run lean, focused, and efficient on what’s left.
Here’s how you implement this in under 30 mins:
🪙 Step 1: Set Up 5 Bank Accounts
Yes, 5. And no — it’s not overkill. It’s clarity.
Income (all revenue lands here)
Profit (you don’t touch this until quarter-end)
Owner’s Pay (this is your wage — not your OpEx)
Tax (because the ATO doesn’t care about your feelings)
Operating Expenses (this is all you can spend)
Every dollar that lands in your income account gets split into these buckets. Think of it like business meal-prep. You don’t eat straight from the fridge.
📅 Step 2: Rhythm > Randomness
Twice a month (10th & 25th), move money into the right accounts.
Pay bills only from your Operating Expenses account.
Don’t touch the Profit account until the end of the quarter. That’s your bonus, your buffer, your freedom fund.
This rhythm builds visibility and discipline. Like training — the routine makes the result.
⚠️ Step 3: Constraint Creates Creativity
Taking profit first forces better decisions. You cut waste. You get sharper. You innovate.
“When there’s less money, you think better. When there’s too much, you get lazy.”
Profit becomes a habit. Not a hope.
🧠 Start Small
Start by allocating just 1% to profit. Get the reps in. Build the muscle.
Then increase it quarter by quarter.
You’ll feel the momentum — and your bank balance will thank you.
📈 Implementation Checklist:
✅ Open 5 accounts
✅ Allocate 1% profit, 15% tax, 35% pay, 49% OpEx
✅ Transfer on 10th and 25th
✅ Pay from OpEx only
✅ Celebrate profit quarterly (not randomly)
Comment ‘Profit Plan’ if you want the full breakdown on how to set this up this week.
Make your business worth running — from day one.
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Want to make more money? Start by hiding it from yourself.
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