News flash: it’s not hard to find unfit people in a world where you can get 3,000 calories delivered in 10 minutes.The problem isn’t demand — it’s direction. Like their clients chasing magic pills and shortcuts, most coaches chase shiny tactics: - Fancy logos - New websites - Fancier apps - Expensive cameras and lights. - None of that matters if you’re not already doing $10K/month. The truth? Only two things move the needle:✅ Generating quality sales appointments✅ Closing them with confidence Everything else is noise. If this hits home, it’s time to develop unshakable focus — to become the kind of person who creates and capitalises on opportunities. Because nothing else matters. — Tom

Too many trainers and coaches are focused on their own achievements… and they’ve forgotten what truly matters most. Client results. It’s not about how lean you were in your last photo shoot. It’s not about what you can bench press. It’s about the people you can help, clients and future clients alike. It’s about standing beside them in both their breakdowns and breakthroughs. Having real, honest conversations, not because they’re a “lead” in your pipeline, but because they’re a person navigating challenges you can help them with. It’s not about posting testimonials to look good. It’s about showing that your shit works, because you care. You care about their effort. Their progress. Their success. That’s what this game is really about. Always come from a place of selflessness. Overdeliver. Give a damn. And give people your absolute best, even when no one’s watching. -Tom

Every trainer has fallen. Every coach has had moments of doubt, fear and frustration. But the difference between those who make it and those who don’t isn’t talent, luck or timing. It’s how quickly they decide to move again after they fall. Failure isn’t the opposite of success. It’s the process that forges it. The pain you feel when things don’t work out is proof you’re in the arena, doing the work. That pain is feedback. It’s guidance. It’s showing you what needs to change so you can grow. Most trainers quit too early. They hit a setback and tell themselves it’s a sign they aren’t cut out for it. But the truth is, the struggle is the training ground for your next level. Every great coach you admire has been there. They’ve lost clients, made mistakes, questioned their path. But they kept moving. They learned, adjusted and came back stronger. Your story is written in those moments — the ones where it would be easier to stop. Because success doesn’t come from perfection. It comes from persistence. So when you fall, don’t wait. Don’t spiral. Don’t let the moment define you. Stand back up. Refocus. Move again. The faster you rise, the faster you grow. And the stronger you become every time you do.