In the world of online marketing, one of the most commonly taught strategies is to be contrarian—to take an opposing view. This approach is powerful. It creates a compelling marketing message and can grab attention. But in the pursuit of being contrarian, there’s a dangerous trap that many fall into: trading one ignorance for another. The Trap of Contrarianism When you take a contrarian stance, you're often positioning yourself against an existing belief, claiming that the other side is wrong or ignorant. But if your opposing view is just as uninformed, you're no better off—and you may even come across as foolish. You risk becoming nothing more than the flip side of someone else’s flawed perspective. The key is not just to be contrarian for the sake of being different, but to identify real ignorance and counter it with actual truth. A well-formed contrarian stance isn't just about disagreeing—it’s about finding a deeper understanding that others may have missed. A Real-World Example: AI and Writing Since I work in the AI space, I see this all the time. Many writers and marketers attack AI-generated content, claiming that without a human touch, all AI-written content is worthless. There is some truth to that—right now, AI still requires human oversight to ensure quality. But this argument also exposes the ignorance of those making it. Yes, AI still needs human refinement today. But it won’t always. The trajectory of AI development is clear: it is improving rapidly, and soon it will be better than humans at many writing tasks. Those who build their entire marketing message around the idea that "AI content is garbage without a human" are setting themselves up for a reality check. Their argument isn’t rooted in long-term truth—it’s a short-term justification for their own value in the marketplace. If you want to make a strong argument, it has to hold up not just today, but in the future as well. Otherwise, you’re just swapping one form of ignorance for another.

Hey Academy! Inside the No-Code Architect's Community we're doing our first in-person meet up on Saturday 4/5 starting at around 9am. Somewhere near the beach, like Newport, CA. If you've been on the fence on joining the group, want to learn more about automation, and meet up with a bunch of cool automators, here's your nudge!🫸 We're still deciding what to do, but if you're interested, let me know, or if you have questions, drop em in the comments! Would love to meet you, have some fun, and help you on your journey! If it's a right fit, looking forward to see you there. 🤝

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