Hi. Jona here from Costa Rica, It would be great to know each other and share insights, there is a lot of stuff here we can share/translate with our non-English-speaking fellows. Hit the comments with your country and what are you doing to make a better world with your superpower. Non-Spanish speakers can participate too, if you want to add Spanish to your arsenal. Hola será, muy bueno conocernos, y compartir experiencias, mucho que compartir por acá. Comenta de donde eres y cual es tu super poder para salvar el mundo. Nos vemos!!

Here's something I see businesses get wrong: They build their website around what they want to say… Instead of what their customer needs to know. Your website might have your story, your services, your achievements, and everything you're proud of. But if a visitor can't quickly see “How does this help me?”, you've missed an important part of the experience. Your website should represent your business—but it should also speak to the person you're trying to reach. Question: If you removed your business name from your website, would your ideal customer still know that the website was built specifically for them?

You can build and ship an app with AI faster than ever before. This is fantastic.. If you've got an idea, no customers yet, and you need to find out whether anyone even wants it.. move fast. Build it, put it in front of people and learn. But there's a line most non-developers don't see until they're already past it. When customers are re logging in, paying, trusting you with their information, or depending on the app to get a result.. "it worked yesterday" stops being good enough. Here's how it usually goes. You make one small change to improve the checkout.. let's say you add an order bump. Looks great. You ship it. That change quietly breaks the button that gives a new customer access to what they just bought. And you have no clue because there is no error or warning.. From where you're sitting, the app looks fine. Meanwhile your customer thinks you took their money and disappeared. They email support. Maybe they ask for a refund. Maybe they mention it to someone. Maybe they talk crap about you in the comments of your ad. Maybe they just never come back. You find out days later, if you find out at all. This is what automated tests are actually for. Checking that the code looks right is the easy part. The tests that protect a business open a real browser, log in as a real test user, click the actual buttons, and confirm the right things happen.. and that the wrong things can't. The questions a good test suite answers every single time you ship: Can a new customer sign up, pay, and get what they bought? Can the right person reach the right information? Can the wrong person get into something they should never see? Did this new feature break something that was already working? You don't have to click through every page yourself forever. Use an agent that creates end to end tests with Playwright to automate each browser test super fast. The tests get built into the product, and every change gets checked before it ever reaches a customer. Already have an app running with none of this? That's fixable.

When it comes to writing copy, what's your approach?

I am a huge fan of Russell and everything that he's been teaching for over a decade. I still have my clickfunnels account and have probably watched every video he has put out. If you're in the same boat, or even just entering this world, what was the one piece of advice that you went "Oh geeze! This is it!" and then actually got to work? For me, it's always been "Hook. Story. Action". I find myself judging all other marketers by it as well.