Mason Church and I were both at Sales Con in Nashville this week. Different rows. Same takeaway. The takeaway scared me more than anything else from the event. I closed $558K in 12 months last year. I walked into the room expecting to sharpen a couple of frames. I walked out questioning whether last year's number means anything to next year's roster. Payton Welch walked on stage on day two. Payton is the "Call Review King" at Hardly Selling. He tells the truth even when it costs him the room. He said something that turned my stomach. The reps who hide their bad calls always get found out. And the second your manager catches you trying to bury a fumble, you're done. I sat there with $558K of receipts in my pocket and felt them go light. Not because I haven't been reviewing my calls. I've run over a thousand of mine through Call Reflekt Coach. I know exactly where my deals leak. What I'd never done was coach myself the way an outside coach would. Push back on my own excuses. Refuse to let "yeah, makes sense" or "I'll work on it next time" slide if I wouldn't accept it from a buyer. Here's why I'd never done it. It's painful to pick yourself apart. I don't like listening to myself. Nobody does. But if I don't step into the pain, I stay exactly where I am. I'm not willing to settle for that. Knowing the leak isn't fixing the leak. The reps who stay aren't the ones who closed last quarter. They're the ones who self-coach when nobody is watching. Your manager doesn't have time to fix you. They've got a team, a pipeline, and their own quota. Wait on them, you stay stuck. Stay stuck, you get cut. So I'm changing it. Starting this week. I'm treating my self-review like a sales call. Same way I'd push back on a prospect. Here's the loop. Drop the Fathom transcript into Call Reflekt Coach. Phase-by-phase breakdown. Scores. Exact leak point. Top two fixes for the next call. That's the data. Then I sit down and coach myself on those two fixes. Push back on the excuses. Get tie-downs from myself. Practice the responses out loud at my desk until I can hear myself say it on the next call.

@Andrew Kroeze Will be joining us at noon PT on February 4th to go over his top-secret DM sales framework. Andrew has absolutely dominated the coaching industry for the last seven years. - Closed 3m+ Out of his FB profile DM's - Multiple Click Funnels Awards - Closed 1.1m in a day at Tribe of Buyers Live - Currently runs a school group of 5,000 people - Lives in Cabo San Lucas and travels the world consistently - He is an investor, philanthropist, and loves to build community In this workshop he will cover: - The do's and don'ts of DM sales - How he has closed over $3M out of Facebook Messenger - The 3-step transition formula to book appointments on autopilot. - How to not sound like a setter and get ghosted Whether you are a sales rep, coach, or business owner, these skills and principles will improve your communication across the board. We will be capping this at 20 people. Comment "DM Sales" Below and we will reserve you a spot 👇

Let’s create some connections 📍 If you are here that means you are ready to communicate at the highest level. Not only in your sales conversations but in every aspect of your life. Side effects of this community include. 💰 Fat Commission Checks 📈 A net worth that grows month over month on autopilot 😴 Sleeping well because you KNOW that you can close EVERY DAMN DAY without hesitation. 🥷 Rock Solid Boundaries and ability to hold frame in any sales or social situation. Let's Dive Right in! 1. Where are you from? 2. What do you sell? 3. What is the biggest challenge you want support with in sales? (will send you free resources) 4. What is your target over the next 3-6 months?