Wrong. Most land investors are drowning in garbage leads that clog up their pipeline and waste time. One of my private coaching clients recently hit 61 leads with ZERO contracts. I told him: “If your KPIs are broken, your whole business is chaos.” Here’s what that chaos looked like: - 61 gross leads from 30,000+ texts - Only 10% were qualified - Offers made? Minimal - Contracts? Zero Why?Because his texters pushed through low-quality leads with no filters. Most people think the fix is better data or more marketing. Not true. The real fix is accountability: - Track qualification % daily - Aim for 1 qualified lead per 800 texts - Hold 15-minute review calls - Keep speed-to-lead under 5 minutes If you’re not measuring it, you can’t fix it. If you don’t fix it, you’ll keep getting ghosted by sellers. The top 1% of land operators don’t send more texts — they build cleaner pipelines. That’s how you turn chaos into contracts.