Most people use Claude like a slightly smarter Google Doc. That’s why their copy still sounds generic. Here’s a simple prompt framework I use that instantly makes scripts, landing pages, and ads sound 10x better: 👉 The 3 Voice Protocol Instead of asking Claude for “better copy”… I make it write in 3 completely different styles from copywriters I respect. Voice 1: The Street Fighter (John Carlton style) • punchy • aggressive • high urgency • attention-grabbing Perfect for: short-form videos, hooks, ads, cold outreach. Voice 2: The Anti-Hero (Ben Settle style) • polarizing • relationship-driven • conversational • strong opinions Perfect for: emails, personal brands, community content. Voice 3: The Strategist (Dan Kennedy style) • logical persuasion • authority-driven • premium positioning • high-ticket trust Perfect for: landing pages, offers, VSLs, consulting. Now instead of getting ONE version from Claude… You instantly get 3 high-level angles. And honestly? Usually one version massively outperforms the others. I used this recently on a short-form script rewrite and the difference was insane. Same idea. Completely different feel depending on the voice. If you want the full prompt: Comment “PROMPT” below 👇

We closed our biggest client ever today! What's funny, is they insisted on talking to me before they would sign rather than my sales team. I say that's funny, because I am about as good on the phone as a drunk money. Instead of English, suddenly I'm fluent in drunkanese. Despite the obvious nerves, etc...they still signed. Hopefully this gives someone like me some hope!

"I'll get you (this many) leads with cold email" Is this offer still working for you? Or its overused? I tried it and it is not working for me.... How're you actually generating demands for your offer? I'm trying to target 50-150 employee companies, and I found getting reply with that offer really hard... I don't want you to share your exact email copy but is there a strategy that is clearly working? And I am not able to figure it out? Would love to learn thanks.

What's your number one lead source right now? Cold email? Content? Referrals? Ads? LinkedIn? Drop it below.

We landed Alibaba as a client from a cold email. Not because the copy was great. Because we stopped making it look like a cold email. Here's the thing. Every cold email follows the same pattern. Hook, pain point, social proof, ask. Your prospect's brain has seen it ten thousand times. They archive it before they finish the first sentence. I call this telegraphing the sale. The fix is what I call the Trojan horse frame. Instead of pitching, you reach out as a journalist. A podcast host. A researcher. Someone doing a case study feature. The frame changes what the email feels like, so the brain doesn't auto-archive it. But here's the part most people mess up. The frame has to be real. If you say you're writing an article, write the article. If you say it's a podcast, have a real podcast. You fake it and you'll get reported and torched. When the frame is genuine, reply rates jump from the normal 1-2% up to 10-20%. That's not a small thing. That's the difference between a dead campaign and a pipeline. Back to Alibaba. My team reached out through a publication they actually own. Asked about their B2B growth strategy for an article. The interview happened. The piece got published. The relationship turned into a client. The email didn't pitch anything. It offered something real. The frame just opened the door. Comment "Insiders" if you want proven outreach strategies most people discover too late.