What's up 👋 I'm part of Jay's team, and I spend a lot of time looking at why cold email campaigns underperform. So here's something I see constantly: Smart operators, good offers, decent lists… getting crushed reply rates because of mistakes that have nothing to do with sending more. Here are the 3 that show up most: Mistake #1: You're writing to everyone. The second your email could've been sent to 500 people unchanged, it's dead. The inbox can smell a template from a mile away. Mistake #2: You're pitching in email #1. You haven't earned the right to ask for anything yet. The first email has exactly one job, and it's not booking a call. Mistake #3: You're optimizing the wrong number. Everyone obsesses over open rates and send volume. Meanwhile the number that actually predicts revenue is sitting there ignored, and most people don't even know the line where they should start worrying. Here's the part most people miss: Fixing this isn't about working harder or sending more. It's about knowing where you're leaking. And most people have no idea which one is theirs. So I built a checklist. It's the exact reply-rate teardown I use on campaigns. Fair warning: it goes deeper than these 3. You go line by line, and by the end you know exactly what's bleeding your replies and what to do about it. If you want it… Comment "Audit" below 👇 I'll get it straight to you.

I have $500 available to invest in cold outreach. My initial plan is to spend about $150 on: - 2 domains - 3 mailboxes per domain (6 mailboxes total) - Around 2,000 leads/month - A 3-email sequence (initial email + 2 follow-ups), totaling ~6,000 emails/month I want to start small, validate the process, and scale only if I see positive results. Since $500 is my maximum budget, I don't want to overinvest upfront and risk getting no ROI. Does this setup make sense for getting started, or would you recommend investing more from day one? If so, where would you allocate the additional budget? Also if I run this campaign, what is the results that I can expect to see?

Drop it below. Curious what everyone's actually dealing with.

The best copywriters I've worked with all had one thing in common: They were slow to ramp. Before they could write a usable ad, they needed to absorb: - Brand voice - Worldview and beliefs - Offer mechanics - Buyer language - Market context Then 6 months later, they'd leave. We manage hundreds of thousands in monthly ad spend, and that cycle just didn't scale. So I stopped hiring writers and started building systems. Specifically: one Claude project. I trained it on the same things I'd train a copywriter on: - Humanization skills - Tone of voice - Worldview and beliefs - Signature phrases - Content generation rules - Ad scripting frameworks - Niche-specific market knowledge The same onboarding process. Except it took a weekend instead of six months. Since then, we haven't needed a single revision. If you're still hiring for copy at scale, you might be solving a training problem with a hiring budget. Comment "SKILLS" and I'll send over my curated Claude Code skills, commands, and agents.

I'm reaching out to healthcare staffing firms and currently testing these subject lines: 1. Healthcare hiring in {{company_state}} 2. A few healthcare openings in {{company_state}} 3. Healthcare roles that may fit your desk 4. Noticed some healthcare hiring in {{company_state}} The goal is to make it feel more like a colleague sharing something relevant rather than a typical sales email Which one would you be most likely to open? And if you've got other subject lines that are working well right now, I'd love to hear them