I've been playing Hollow Knight for over 40 hours now. Still haven't beaten it. Yet there are speed runners who can finish the entire game in 30 minutes. What's the difference? They don't play by the same rules I do. They've discovered glitches, shortcuts, and secret pathways that let them skip entire sections of the game. I see the same pattern with experts building their brands. Some people spend years grinding away, creating content, building an audience from zero. They follow the conventional path. They create their own offers. Their own program. Their own methodology. They work years trying to stand out in a sea of other experts. But many struggle to convert that expertise into actual income. The typical approach? Create more content. Build a bigger audience. Eventually launch your own offer. It's the long path. I've watched dozens of experts travel this road. It works... eventually. They're often called "overnight success stories". But there's another way that few talk about. The people that take this path aren't better or more skilled... They just realized... People don't pay for expertise alone. They pay for solutions that fix to specific problems. And those solutions already exist in the marketplace. Some of the smartest experts I've observed don't create their own offers at first. They license existing ones that already have market validation. They borrow the credibility. They leverage the proven conversion rates. They tap into existing demand. Take Tony Teegarden for example. He paid Travis Sago $30,000 to fly down to Arkansas for a weekend. Started putting Travis's deal making strategies into practice. He made plenty of mistakes but started landing deals. Several 6-figure deals a year. He became one of the best Mojo Men in Travis's group When Travis decided to license out his flagship program BEAMER (Back End Agency Mojo)... It was a perfect opportunity for Tony to take this strategy he'd mastered and build a brand around it.