Happy Tuesday PiggyBANKERS! You know I roll with the pig references inside this group... But there's actually another animal that is making PiggyBANKERS thousands of dollars in sales. This animal is fictional but made his creator a millionaire through licensing. I thought it was interesting so I'll share it with you. It was 1938. Bob May was 34 years old, nearly broke, and his wife Evelyn was dying of cancer. He was a copywriter at Montgomery Ward in Chicago, trying to care for his 4-year-old daughter Barbara while watching his wife slip away. One night, Barbara asked him... "Why isn't my mommy like everyone else's?" As a father of a daughter myself? A question like that feels like a gut punch. Bob didn't have much. But he had words. So he started telling Barbara a story about a reindeer with a bright red nose who got made fun of by all the other reindeer. Until one foggy night...Santa needed him. Night after night, Barbara wanted to hear it again. Bob kept tinkering with it, adding details, making it better. He even made a handmade illustrated book about this reindeer named Rudolph. Bob's wife died in early December. A few days before Christmas, some coworkers convinced Bob to come to the office party. They'd heard about his story and wanted him to read it out loud. After he finished reading... Standing ovation. Montgomery Ward bought the rights and gave away 6 MILLION copies over the next six years as a promotional giveaway. Here's where it gets good... Montgomery Ward gave the rights BACK to Bob. Four years later? Bob May was a millionaire. His brother-in-law Johnny Marks put the story to music. Gene Autry recorded it. And "Rudolph the Red-Nosed Reindeer" became the second bestselling Christmas recording of all time. Right next to "White Christmas." Now... Why am I telling you this? Because PiggyBANKERS can take the framework OUT of that Rudolph story. And use it to help partners pull thousands of dollars out of their audiences.

Whazzup my PBs? Rad Chad here. So over Christmas and New Years I got hooked on this indie game called Guns Of Fury. It's a military-based Metroidvania game. You get the run n' gun gameplay of the arcade classic Metal Slug with the exploratory nature of Metroid or Castlevania. I've beaten it once. And I'm close to beating it a SECOND time on what they call New Game Plus. Now... A few months back I was playing another Metroidvania game called Hollow Knight. I talked about it here when referring to speed runners. Never finished it. Didn't even come close. So here's the weird part... Why am I almost through one game TWICE... While I couldn't even beat the other game ONCE? Both games are awesome. Both are clearly different from other games out there. Both are clearly desirable...I WANTED to beat them. But here's what I figured out... Only Guns of Fury was clearly DOABLE for me. See... I got so frustrated getting killed by almost impossible bosses in Hollow Knight that I just stopped playing. Make no mistake...Guns of Fury isn't a walk in the park either. I've died PLENTY of times. But it's way more doable after a few deaths and figuring out the patterns. I could actually SEE myself winning. Now... This is EXACTLY what happens with a lot of offers that get licensed. The offer is clearly different...maybe nothing like it. It's clearly desirable...people want it. But if it's NOT clearly doable? Customers quit. Just like I quit Hollow Knight. They get frustrated. They feel like failures. As PiggyBANKERS we want to pick licensed offers with three qualities. Travis Sago calls this the CD3 framework. **Clearly Different** **Clearly Desirable** **Clearly Doable** All three have to be there. Not just two. When you're looking at licensed offers to promote... Run 'em through the CD3 test. Is it clearly different from what else is out there?

What's up PiggyBANKERS? I have found myself feeling a bit unmotivated since kicking off the new year. However, I've got a few things planned for our community including finishing up a PiggyBANKING Playbook, setting up a follow up interview with Mr. @Tony Teegarden (date TBD), and some other real world examples of PiggyBANKING brands. I appreciate you all hanging here with me. Before I jump... How has your 2026 been rolling so far? Let's get piggy wit it, PB Chad BTW, I've gotten on a bit of a Simpsons kick lately.

Super pleased to have you here! Forgive the dust while I'm still putting things together. Please say "howdy"! Tell us a bit about yourself and what you've got going on. And if you're feeling chatty? Please share what's motivating YOU to start a PiggyBANKING Brand? 👇 Helping you make more money, Daniel Chadwick Boswell

What's up PiggyBANKERS? Happy New Year a bit early. Thanks for being here and making this last quarter of 2025 a blast! Between Christmas and now I had some plans to put more stuff up here in the group. Then, I decided it could wait until after the new year. So, I've tried to take some down time, go visit my daughter and her husband and have a second Christmas at my sister-in-law's house. My wife, youngest son and me will quietly celebrate the ball drop at midnight EST. No major hoorah this year but I'm glad for simple and quiet. How about you? What have you been up to since Christmas? Do you stay up to watch the ball drop or will you already be asleep (no judgement). -PB Chad