Oct 3 • General discussion
Building a brand like a speed runner...
I've been playing Hollow Knight for over 40 hours now.
Still haven't beaten it.
Yet there are speed runners who can finish the entire game in 30 minutes.
What's the difference?
They don't play by the same rules I do.
They've discovered glitches, shortcuts, and secret pathways that let them skip entire sections of the game.
I see the same pattern with experts building their brands.
Some people spend years grinding away, creating content, building an audience from zero.
They follow the conventional path.
They create their own offers.
Their own program.
Their own methodology.
They work years trying to stand out in a sea of other experts.
But many struggle to convert that expertise into actual income.
The typical approach?
Create more content.
Build a bigger audience.
Eventually launch your own offer.
It's the long path.
I've watched dozens of experts travel this road.
It works... eventually.
They're often called "overnight success stories".
But there's another way that few talk about.
The people that take this path aren't better or more skilled...
They just realized...
People don't pay for expertise alone.
They pay for solutions that fix to specific problems.
And those solutions already exist in the marketplace.
Some of the smartest experts I've observed don't create their own offers at first.
They license existing ones that already have market validation.
They borrow the credibility.
They leverage the proven conversion rates.
They tap into existing demand.
Take Tony Teegarden for example.
He paid Travis Sago $30,000 to fly down to Arkansas for a weekend.
Started putting Travis's deal making strategies into practice.
He made plenty of mistakes but started landing deals.
Several 6-figure deals a year.
He became one of the best Mojo Men in Travis's group
When Travis decided to license out his flagship program BEAMER (Back End Agency Mojo)...
It was a perfect opportunity for Tony to take this strategy he'd mastered and build a brand around it.
He started The Meaningful Man.
First on Substack.
Later as a Skool Community.
He leveraged his own experience as a 6-figure deal maker to attract people to his Substack.
That made him some monthly recurring income from the subscriptions.
But, almost all of his early Substack posts drive people to his licensed BEAMER offer for 10 payments of $290.
I call this approach "PiggyBANKING" your brand.
You're essentially using someone else's proven success as a shortcut while building your own reputation.
Most experts resist this idea at first.
"But I want to be known for MY work."
"I need to establish MY voice."
"I want to create MY own thing."
I get it.
Those are valid desires.
But they're focused on the expert's needs, not the customer's problems.
Customers don't care if the solution is 100% original.
They care if it works.
And if you can deliver something that works while you build your name?
That's the shortcut most miss.
The truth about building an expert brand isn't about creating everything from scratch.
It's about solving problems effectively.
Sometimes the fastest way to solve a problem is to use a solution that already exists.
This approach requires putting aside ego.
It requires focusing on results rather than originality.
It requires thinking like a speedrunner instead of a conventional player.
When you do this right, something interesting happens:
You generate income while building your reputation.
You solve problems while developing your voice.
You create momentum while crafting your unique approach.
Tony did that.
Now his Meaningful Man brand has its own identity.
Tony has his own version of the BEAMER process he calls The Flood Maker Campaign.
Tony even wrote his own book on deal making called "Deals Over Clients".
Something else I noticed too...
He doesn't talk about Travis nearly as much these days.
He links to his own stuff now.
The experts I see struggling most are the ones insisting on doing everything themselves.
As Tony often says...
"That's the long way to grandma's house."
There's no badge of honor for taking the longest path.
Just like in Hollow Knight, sometimes the smart approach is finding the shortcuts or glitches others have already mapped out.
As a reminder...
Our little speed runner shortcut is licensing to build our brand and PiggyBANK off of it.
If this hit home for you...
Let me know what clicked in the comments below.
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Building a brand like a speed runner...
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We take a branding shortcut with licensing to create a PiggyBANKING Brand that gives us credibility WITHOUT peeps needing to know, like, or trust us.
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