One flip turns silence into "let's grab coffee", here's how Chris did it... What's up PiggyBANKERS... There's an email sitting in a drafts folder somewhere. Addressed to a dream partner. Rewritten in the head a dozen times. But it never actually leaves the outbox. And the times it did go out? Crickets. Here's the thing almost nobody talks about. Positioning decides whether that email gets a reply. Here's what's really going on. Back in the 1950s, a dude named Harvey Brody ran a little experiment. Same product. Same list. Same everything. He changed one thing about how he showed up. First version, he wrote like a seller. "Here's my thing, please buy it..." Second version, he wrote like a buyer. Somebody bringing an opportunity. The buyer version pulled ten times the replies. 👉Ten times. 👉Same words. 👉Different position. Now here's why that matters. When most folks reach out to a dream partner, they show up as the seller. "Hi, I'm a copywriter, I'd love to work with you, got any openings?..." The desperation comes through the screen anyway. And so can they. That's why it feels icky. Because it kinda is. And it's not anybody's fault. It's just how most of us were taught to sell. But watch what happens when that flips. The ask disappears. What's left is bringing them money. Instead of "Got any openings?"... A version that actually lands: "Noticed you've got an old course just sitting there. Got an idea to turn it back into cash. Want me to walk you through it?..." That's an investor walking in with an opportunity. 👉Same person. 👉Same skills. 👉Totally different position. And here's the part that takes the pressure off completely. The first email has ONE job. Not to close a deal. Not to get a yes. Just to get a reply. 👉Reply first. 👉Then a quick coffee date. 👉Then a small test. One job per step. Once the pressure to win it all in one email goes away, hitting send gets easy. One more move, then here's where to go for the rest. Nobody needs case studies to reach out.

Happy Thursday my fellow PiggyBANKERS! One of my favorite movies is The Matrix. I won't bore you with the synopsis, but like Neo from the movie... My eyes have been opened. I'm seeing past what most people take for granted. I don't walk down the toy isle at Target and only see awesome action figures anymore. I don't browse through video games and just see games I want to play any longer. Even on YouTube, I see it. PiggyBANKING... It's all around us like the code of the Matrix that no one but Neo could see. The little wrestling toy company that is cashing in by licensing Macho Man Randy Savage or Andre The Giant and giving fans a touch of nostalgia... The small game company that revives a beloved franchise and like Castlevania... Giving it fresh life so fans can wield the Vampire Killer whip once again and put Dracula back into his grave. The tiny YouTube channel with 293 subscribers that collaborates with a larger YouTuber with 20,000 subscribers... So when people see 20k YouTuber's videos, they can also subscribe to the little channel... These are just some examples. I gave another example yesterday talking about MAR10 Day. Here's the thing... Like Neo, who sensed the Matrix but couldn't put his finger on it... People sense PiggyBANKING but they can't really explain it... They just know it WORKS! My goal with this community is to help you all see the PiggyBANKING opportunites all around you. I don't want you to just consume or use things like the masses... I want you to see the PiggyBANKING happening underneath it. So... My plan is to go deeper into all the PiggyBANKING that I'm seeing in my day to day life. I'll be sticking in my lane of toys, games and other forms of entertainment. But, whatever your lane is... I want to hear about the PiggyBANKING that you're starting to see. Drop your favorite GIF in the comments if you're with me.

If you’ve been trying to build a brand from scratch and hitting a wall because nobody knows you yet, you’re in the right place. PiggyBANKERS are building credibility fast by licensing proven products and putting their name behind something that already works… without creating their own courses, without building products from scratch, and without waiting years to be seen as an authority. Here’s what to do right now: comment below with your biggest branding challenge. I read every single one. Let's get piggy wit it, PB Chad