When something breaks, teams usually blame: the dashboard, the pipeline, or the model. But most data problems start much earlier. They start with unclear thinking. If you don’t know what decision the data is meant to support, no amount of cleaning or modeling will save you. The best data teams work in this order: 1. Define the decision that matters 2. Identify the signal that influences it 3. Ignore everything else That’s the core of data alchemy. Not collecting everything . Not modeling everything. But reducing complexity until truth appears. AI makes computation cheap. Clarity is still expensive. And that’s why good judgment — not better tooling —remains the true edge in intelligent systems.

just a few weeks ago, this project was nothing more than an idea.Today, it has become my first true professional experience in automation, deployed for a real estate client.And honestly, what a journey. 🎯 The challenge: fully automate Facebook publishing from Google Sheets The goal seemed simple at first: 🟦 The client fills a Google Sheet 🟦 Texts + images are retrieved 🟦 Posts are automatically published on Facebook But behind this simplicity lies real engineering work:Facebook API, image processing, error handling, trigger logic, testing, optimization a genuine first professional project. 🔧 From draft to production 100% functional today I built everything locally, on a modest machine, dealing with real-world constraints: ⚡ Power outages 📶 Unstable internet 💻 Limited resources A reality that no tutorial really shows, especially in Africa, but it’s no excuse not to deliver an effective, robust, and adaptable solution in any environment. Despite all that, the workflow now works from A to Z at the client’s site: ✔️ Google Sheets → n8n ✔️ Automated posting validated ✔️ Active monitoring by me The client immediately saw the value.The result? They already asked me to take it further:"I want a cloud version now more stable and accessible anywhere." A true sign of trust. 💡 What this first assignment taught me In just a few days (less than 7), I learned to: - Manage a full project from start to finish - Deliver a professional solution that actually works - Explain technical concepts simply - Build a reliable workflow despite constraints - Maintain a production system for a real client This first experience confirmed one thing:Automation is not just a technical skill it’s mostly human understanding, adaptability, and rigor. 🖥️ And then there was TeamViewer A little personal touch:I remember my high school years everyone talked about TeamViewer, but I had never really used it.It was just “a software I knew by name.” Fast forward several years, and this same tool allowed me to:

People talk about “finding insights” in their data as if it’s a treasure hunt. But real insight doesn’t just appear — it’s engineered. Every valuable data insight starts with a great question. - What are we really trying to understand? - What variable actually drives this outcome? - What pattern matters, and what’s noise? AI helps us see faster, but not think better — that’s still on us. The best data teams don’t wait for magic moments. They build systems that generate insight consistently. In the end, insight isn’t luck. It’s design, iteration, and interpretation — the real alchemy of intelligence.

I keep seeing automation agencies fall into the same trap: They chase every client, build every custom workflow, and then wonder why they can’t scale. The truth is — automation doesn’t scale if your delivery doesn’t scale. The agencies that break out do 2 things differently: 1️⃣ Productize 70% of their delivery → same backbone, repeatable systems. 2️⃣ Customize only 30% → the part that makes clients feel it’s built “just for them.” That’s how you go from being “the Zapier freelancer” → to running a real automation company. My take: until agencies make this mindset shift, they’ll always be stuck grinding project to project.

Everyone says clients want results. But that’s not 100% true. What clients really buy is certainty — the belief that those results will happen for them. That’s why: - Two agencies can offer the same service — but one charges $500, the other $5k. - It’s not skill, it’s certainty. So how do you sell certainty? 🔹 Show repeatability. Don’t say “we got this result once” — show you can do it again and again. 🔹 De-risk the decision .Offer clarity calls, limited pilots, or money-back safety nets. 🔹 Tell transformation stories, not case studies. Clients relate to emotion, not data. Sell the feeling of success, not just the stats. The moment your prospects feel “this will work for me,”you’ve already won the deal — price becomes secondary. Clients don’t buy what you sell. They buy the confidence that you’ll deliver.