People talk about “finding insights” in their data as if it’s a treasure hunt.
But real insight doesn’t just appear — it’s engineered.
Every valuable data insight starts with a great question.
- What are we really trying to understand?
- What variable actually drives this outcome?
- What pattern matters, and what’s noise?
AI helps us see faster, but not think better — that’s still on us.
The best data teams don’t wait for magic moments.
They build systems that generate insight consistently.
In the end, insight isn’t luck.
It’s design, iteration, and interpretation — the real alchemy of intelligence.