Marketing Monday: The 3-Part Offer Formula That Makes People Say âI Need Thisâ
Letâs cut through the noise: Most of you are making offers that sound like homework. Not solutions. You're listing features...You're giving bonuses...You're stacking so much value it feels like a Costco receipt... But none of it matters if your offer doesnât trigger desire. Hereâs the formula I use with my private clients when weâre refining their offer positioning: 1. Dream Outcome 2. Fast Path 3. Risk Reversal Let me break it down: Dream Outcome Whatâs the result they actually want? Not âa 12-week program.âNot â8 coaching calls.â Not âa comprehensive funnel strategy.â Iâm talking about the real-life transformation theyâre chasing. â âGet 5 new clients in 30 days without sounding salesy.â â âFinally stop second-guessing yourself and lead your team with confidence.â â âLose 10 pounds without counting a single calorie.â This is the âI NEED THISâ part. Fast Path How do you help them get there faster than they would on their own? What are you simplifying? What shortcuts are you giving them? What roadblocks are you removing? â âIn 30 minutes a dayâ â âWithout cold DMs or paid adsâ â âUsing our plug-and-play systemâ Speed and ease = perceived value. Every time. Risk Reversal Why should they feel safe saying yes? What fear are you neutralizing? This could be a guarantee...A refund policy...Or even just a clear plan that gives them confidence. â âWeâll work with you until you get your first clientâ â âUse it for 14 days risk-freeâ â âWe handle the tech so you donât have toâ Trust is currency. The more you stack it, the easier it is to buy. Now hereâs your action step: Drop your current offer in the comments using this 3-part structure. No fluff. No filler. Letâs workshop it and make it irresistible. â Galel