From Nick Laight Today I want to return to something I wrote about a while back. But this isn’t to re-tread old ground. You see, every now and then, I report on an online business tool, platform or strategy that I like the look of while it’s in its early stages… Then it goes METEORIC! As months pass it becomes even more exciting…. even more accessible… and even more potentially profitable. In this case, the explosion in popularity does NOT mean there’s now too much competition or that it’s too late to get in. Far from it… It actually means that there is more scope to attract customers and make money than there was when I first wrote about it. Best of all, you can get involved in this without needing any of the skills, time, experience or expertise that you might expect. Okay, so let’s dive back into… SUBSTACK! How to Get Paid to Share Information On this Booming Platform WRMM Friday Substack Redux.docx - Google Docs

Great advice from Nick Laight: soon, lazy AI slop will be glaringly obvious to anyone who comes across it…. And it will be scorned and rejected by most savvy internet users. After all, people are busy and there are a lot of calls for their attention on the internet, sometimes with multiple messages assailing them all at once. So what’s the point in reading something that’s not helpful, unique or interesting to them? This is why putting out slop will probably do you more harm than good. You will lose credibility and damage the bond of trust. However, if you use AI with some care and consideration for your reader, the opposite will happen… You’ll stand out from the crowd with something that grabs attention, draws people in, and delivers something that makes them want more from you. The secret is to follow the R.I.C.H formula. R - RELEVANT If a reader doesn’t feel like a piece of content addresses their interests, they’ll ignore it or click away from it. But if they feel like “this is for me,” they’ll stay engaged and continue reading. So if you want to draw them into your business, you need to need to align your AI content with your target reader’s desires, problems and goals. For example, if your audience is made up of seniors and retirees, a headline like, “How to go viral on TikTok using AI voice filters” is unlikely to be relevant. However, “3 simple ways to earn £500 per month without learning new tech skills” would grab their attention. Or, if you’re trying to reach stay-at-home mums, “The 30-minute side project I launched during nap time” is more relevant than “My digital detox retreat in Bali”. So whenever you product a piece of AI-powered content, ask yourself: - “Would my reader recognise themselves in this article?” - “Does this piece of advice relate to a situation, hope, fear, or habit they already have?” If not, feed a profile of your reader into the AI, including their demographic, goals, fears and aspirations. Then ask AI to “Write this again in a way that directly addresses the reader’s situation and interests. Speak to them in the sort of language they’d use.”

AI TRAINING 🎨 Use Google Stitch to redesign your entire website The Rundown: In this guide, you will learn how to use Google Stitch to redesign an existing web page by uploading screenshots. This is a very fast way to fix weak layouts, generate better variations, and create something you can hand off to a developer. Step-by-step: 1. Pick a single page on your website that needs improvement. Take a screenshot and think about the specifics of what needs to be changed 2. Go to Google Stitch, add the screenshot in chat, and prompt: “Improve the layout of this page so the user sees more content and perceives more value. Make the content more accessible and reduce the dead space” 3. Select the generated page > Generate > Variations > Generate Variations to have four new page concepts. Choose the best one, and go to More > Export 4. Once you export the design to Figma or download the new code, you can rinse and repeat this process with as many pages as you like in the same canvas

It doesn't just answer questions. It opens its own browser tabs, does live research, and builds things for_you while you watch. Watch this short video from Mosh Bari. https://www.youtube.com/watch?v=3_ZjebLhrnw

Yesterday morning, in Southport, UK, the town where I live, a man walked into a dance class and carried out a frenzied knife attack against the young children and adults who were there. Two girls aged six and seven died yesterday, another girl, aged nine, died this morning, five other children are still in a critical condition at hospital, as well as two adults. The whole town is in shock. It's very hard to comprehend why such things happen, why somebody would carry out such an atrocious act against innocent children. Lots of questions that need answers. The man (17) was captured and arrested and taken to a police station. Please spare a thought for all the poor victims and those affected by this horrendous attack Thank you. https://www.telegraph.co.uk/news/2024/07/30/southport-attack-live-children-injured/ Nine year old victim named https://www.bbc.com/news/live/cevwgqz0x41t