Did you know the cat food industry, and very likely even your vet, built and recommend modern feline nutrition guidelines on outdated research using rats with compromised kidneys? Yes. Rats. 🐀 And now your feline is being fed like a carb-tolerant lab animal. Let’s go further… Did you know most cat kibble is actually more biologically appropriate for dogs than most dog kibble? And even then, it’s still not great for a dog. 🤦‍♀️ Why? Because: Dog’s need easily digestible high protein meals with a healthy amount of carbs and fat. Just compare labels and you will see for yourself. 🐀 Rats = omnivores🐕 Dogs = omnivores 🐈 Cats = obligate carnivores There are two major reasons cats should never eat kibble: 1️⃣ The carbs are biologically wrong for cats. Most feline kibble contains an overwhelming amount of carbohydrates at levels cats were never designed to handle. More than 2% of carbs in a cat’s diet causes: - Feline Diabetes Mellitus - Feline Obesity - Chronic Kidney Disease in Cats - Feline Lower Urinary Tract Disease - Hepatic Lipidosis in Cats - Periodontal Disease in Cats - Pancreatitis in Cats - Inflammatory Bowel Disease in Cats - Insulin Resistance - Metabolic Syndrome Cats are built to get their energy mainly from animal protein and fat, not a bowl full of starch and fillers. 2️⃣ Kibble is dangerously dry. Felines cannot move their tongue around their mouths like a dog. Kibble gets lodged between their teeth and cheeks and causes dental disease. Also, Cats evolved to get roughly 70%–85% of their hydration from food, not from a separate water bowl sitting across the room or a fountain, like a decorative suggestion. 💧 Dry food works against their natural hydration system. So kibble doesn’t just feed them poorly, it dehydrates them at the same time. Kibble is not “convenient nutrition.” It’s a dry carb brick with a marketing budget. 🧱💰 💡 Want to protect your cat’s kidneys, energy, and lifespan? Of course you do. It’s not your fault you’ve been lied to all along. 😿

So many free Skool communities run on content alone. Posts go up, a few people comment, and the rest scroll past. What changes the dynamic is not more content - it is a structure that gives members a reason to show up repeatedly and a reason to invite others. Running a monthly challenge inside a free community does three things a regular posting schedule cannot. It creates a visible leaderboard, which means members can see who is active and feel the pull of participation. It creates a natural referral mechanism, because the best challenges reward people for bringing others in. And it creates a feedback loop - members share what they are actually doing, which gives you better insight into where they are stuck than any survey would. The challenge does not need a financial prize to work. A private audit call or a one-hour session with you is often worth more to the right member than a discount code. The perceived value of access beats cash at this level. If your free community is quiet, a structured challenge with clear rules and a 30-day window is often the fastest way to shift that - without adding more content to your plate. If you are building a free Skool community and want to see how this works in practice, come and take a look at what we are running this month in The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

Hey lovely members. If you're a woman and your anxiety has felt different lately; coming out of nowhere, harder to shake, wired and exhausted at the same time, it's not that you've gotten worse. It's your hormones. Estrogen and progesterone directly affect how your nervous system regulates itself. So when they start shifting in perimenopause, anxiety can show up in ways that feel completely new and honestly really scary. And 𝗮𝘀 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝘄𝗲 𝗰𝗮𝗻'𝘁 𝗮𝗳𝗳𝗼𝗿𝗱 𝘁𝗼 𝗷𝘂𝘀𝘁 𝗽𝘂𝘀𝗵 𝘁𝗵𝗿𝗼𝘂𝗴𝗵, 𝗻𝗼𝘁 𝘄𝗵𝗲𝗻 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, 𝗺𝗮𝗸𝗲 𝗰𝗹𝗲𝗮𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗲𝗻𝗷𝗼𝘆 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗲'𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝘀𝗼 𝗵𝗮𝗿𝗱 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱. That's exactly why I created 𝗘𝗺𝗯𝗼𝗱𝘆 𝗛𝗲𝗿 𝗚𝗹𝗼𝘄, a membership community for midlife women who are done running on empty and ready to actually feel good again. For just $7/month you get access to quick & easy health resources, and nervous system tools to help you feel calm in minutes, monthly live mindful pauses, a weekly glow toolkit, and so much more. And right now when you join, you get the 𝗳𝘂𝗹𝗹𝘆 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝟯𝟬 𝗗𝗮𝘆 𝗔𝗻𝘅𝗶𝗲𝘁𝘆 𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗣𝗹𝗮𝗻𝗻𝗲𝗿 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗳𝗿𝗲𝗲. You open it on your phone, tablet, or computer and it guides you through each day, like a little daily companion in your pocket. 5 to 10 minutes a day, built specifically for midlife women, no guessing what to do next. The goal? Showing up in your business grounded, clear, and energized — not white-knuckling your way through the day. 👉 https://www.skool.com/embody-her-glow-5555/about If this sounds like your people, I'd love to have you inside. Drop any questions below! 💛 Gaby

The milestone post goes up. Two hundred members. The comments are full of congratulations and the owner feels like momentum is building. Then they look at their revenue. Nothing has moved. Here is what is actually happening, explained simply. A free community is like a waiting room. People walk in, take a seat, look around, and if nothing tells them what to do next, they just sit there. They are not disinterested. They are not freeloaders. They just do not have a clear next step. And without one, they go quiet - which is what most owners call a dead community. The fix is not more content. It is a bridge. Something that moves a member from "I joined" to "I did something" - a challenge, an onboarding sequence, a specific post they are invited to respond to on day one. The moment a new member takes any action inside the community, the chances they eventually pay go up significantly. The owners who hit $1K to $5K a month on Skool are not necessarily the ones with the most members. They are the ones who figured out how to activate the members they already have. If you are sitting on a growing community and trying to work out why the revenue is not following, the Skool Monetisation Lab is focused on exactly that gap. https://www.skool.com/skool-growth-lab-2540/about Des Dreckett - Skool Monetisation Lab

It's time to celebrate each other! In the COMMENTS BELOW, please share a Skool community you think is doing really great things. It can be one you've participated in yourself or one that you've heard from others is amazing. Please do the following: 1. Tell us the name of the community and link to it (affiliates allowed). 2. Tag the person who owns the community. If they are not in the CLASSIFIEDS, then please send them a DM and let them know that you mentioned them here. I promise you will make their day! 3. Describe why the group is so wonderful and how it has helped you. Please DO NOT just copy and paste the About page! 4. Comment on each others comments and scroll through the referrals to see if there's an amazing group you are missing out on! Thanks so much for supporting each other and this community! Please note that any #FriendFriday mentions that are created as new posts will be deleted. Thanks! Please DO NOT promote yourself. 🤨. The entire community is for promoting yourself. This post is for celebrating someone else. 😊