Happy frickin' new year, Boss! I am so excited to UP our community game for you in 2026. This IS your first stop for any questions on - building your team, hiring, organizational structuring, management, firing and just the unavoidable frustrations of working on the "people Side' of your business. Today's video focuses on something I LOVE to discuss, obsess about AND consistently work on....Words! I know...not super sexy...but...ooooo... the POWER in words you use. Watch today's Hiring Words Matter on "self-starter". Then comment.... what word have YOU used that attracted a team member you did not expect? Tell me all about it.