Hey everyone, If you’re still struggling to find work, to get positive replies from companies and clients, or just to be heard and seen, here’s a little list to run your demo reel through. It’s always WHO, not HOW. Meaning: make yourself visible. Use a profile picture. People don’t like working with invisible ghosts. Showing your face is important—no matter how you think you look, visibility matters. Your demo reel is not only about YOU, it’s about the benefits you bring to the table for your potential customers. Nobody likes an ego bash-fest and nobody cares when you started playing piano or what your first word was. Instead of a bible-long biography, point out exactly how you can help a client reach their goals. If you try to serve everyone, you address no one—it’s that simple. Use ONE demo reel to address ONE target group. You want work in the video games industry? Let ONE reel speak to them directly. You want to work in the trailer and production music industry? Make ONE reel for them. Why should a game audio director be interested in your corporate jingles? Why should a children’s book author care about your horror zombie splatter credits? If you want to work in multiple industries, create separate demo reels for each one. Trying to impress everyone ends up addressing no one directly. More tracks don’t mean more impressive—five well-chosen tracks are plenty. For games, maybe a main theme, two in-game tracks (wandering, dungeon exploring), one battle track, and a boss battle or cutscene cue. For trailers, three epic, polished 2:30 tracks. Make sure every track is fully polished and finalized—never rush, and never include work-in-progress material in your reel. You are not the center of the solar system. If you think it’s impressive to put 5-minute movies or 10-minute medleys in your reel, you’ll lose people fast. No one will dig through unrelated content to find what they want. It’s not just the audio that matters—the visuals count too. Use consistent colors and design elements that feel familiar to your target audience. Pitching to medical science research companies? A quick Google search will show you most of their sites are white with blue text. Match their visual language and you’ll instantly feel more relevant. Adapt and win!

Every once in a while, someone in our community shares a journey that perfectly captures what this whole thing is about. That’s exactly what happened when I sat down with Matt, who just a couple of years ago was stuck — struggling to break into the trailer music world, doubting himself, and unsure where to go next. In his words: “I had the music... but no plan. No idea where to send it, who to talk to, or how to even approach people. It felt like shouting into the void.” But things did change. Matt went from working completely alone to: - Signing with three trailer music libraries (including ones doing Marvel and AAA placements) - Releasing a full trailer album - Writing custom tracks that are now being pitched to major campaigns - Finally getting to work on trailerized pop song arrangements — a dream of his from the start - All of this happened once he stopped working in isolation and started building a real strategy, accountability, and support system around his music career. 🎥 In this video, Matt talks about: - The moment everything began to shift - How real feedback, live calls, and step-by-step planning helped - And why the echo chamber so many composers are trapped in is the real creativity killer - Watch the full interview in the attached video. If you’re curious about the program Matt is talking about — the one that gave him the tools, clarity, and support to finally break through — you can check it out here: 👉 Learn more about the Audio Artist Rise Program There’s no magic bullet. But there is a clear path forward — and a group of people who have your back. ✌️ Alex

This process can be really simple but nobody will get into it because you may THINK it is not worth it. Let me put some clarity on why it is so important to create content, how you can do it, and what it can do to you if you do it right. So here is your next mission: 1. Check out the video 2. Then create content as we talk about in the video Please keep the following in mind: Your content should focus on your target group, don't overthink it, think in the perspective of your target group and not what YOU THINK would interest you. Focus on entertainment or the benefits you bring to the table. Want to achieve more? 👉 Book Your Free Strategy Call Now

Congratulations to @Dilara Köseoglu for winning the Audio Artist Rise Premium Program! Besides that you will get lifetime access to all the courses and to my six weekly live calls, I will do my best to get you paid work within the next 90 days!

Hey all, to avoid confusion about what is going on here, I recorded a little onboarding video for you guys. Let me know if you have any questions.