you can read my notes here. fascinating stuff. they WILL NEVER teach this in school. if you think I missed any key dates/events, please let me know so I can add it. and if you think I made any mistakes, please let me know so I can correct them.

What's the worst part about having a 9-5?

Every sort of business has it's pros and cons. Here are 3 painful cons that you should be aware of and come to terms with early on if you want to become a successful coach. The 3rd one is my favourite lol 1) Most of your clients won't do what you recommend. As a result, they won't get the results. Is this painful? Yes! Extremely! Can this make you feel like you're not a good coach? Definitely. But this is exactly what makes a recorded success story so satisfying. A recorded success story is video evidence that what you do actually works - so long as someone actually does what you suggest and never gives up! Even if you only have 1 success story, it's proof that what you do works. But if you can collect 12+ good ones, you'll have all the ammo you need to inspire every new client with proof that your pathway works. Pro tip: Write a list of everything all of your most successful clients have in common and then give that list to your customers. Or better yet, get your customers to watch & study all your success stories and have THEM write the list so they can really engrain the lessons themselves. That's what I did with Harrison and a 3 months later he went on to record his own success story. 2) Customers can transform into haters. This one is super painful, but it's the reality of this business. If someone is not getting results, they may ask for a refund. Ouch. Even if you do refund them, they may still be upset they didn't get the results. From there, they can try to ruin your reputation with slander posts, lawsuits, death threats, private DM's to other clients etc.

Comment the name of the person who's given us your favourite success story down below (example: @Benny D) and you'll be entered to a draw to win a private 15 minute Zoom call with me this week where I'll help you solve any 1-2 major problems you're having in your business right now. I can help you with your offer, your content, your sales, etc. I'll do the draw live on my Instagram (@fruitarian) so you know it's legit :)

I made $11k in 2 days!!! I implemented what Ted has said about having a CTA for the lead magnet with your IG stories. The first time I did it mid September, I made $6,500. I’ve been playing around with different freebies to see what gets the most traction. Both bigger sales have been with my freebie Discover Your Soul’s Purpose lead magnet and it SLAPS 🙌 Had 5 discovery calls from it and closed 3!! 🥰 My super proud moment: One person I actually closed after only a few mins call on a DM (because her kids had hurt themselves and she had to go). So rather than reschedule the call - I just sold her through 5 DMs haha 😜 🙌🥰 My next questions are: ✨ How many freebies do you all have? AND ✨ How often do you cycle through them?