Not as a side hustle. Not as a random merch drop. But intentionally. When physical products work, it’s because they’re designed to support the ecosystem you’re already building — not distract from it. For example: - a workbook, planner, or tool your audience actually needs to implement what you teach - a physical layer that rewards or supports a tier upgrade - a subscription product that deepens retention (coffee, consumables, refills, tools) - or a product that turns attention, education, or community into something tangible, useful, and scalable In other words: Physical products shouldn’t just advertise your brand, they should help your people succeed faster or more consistently. This is something I see all the time after 17 years in ecommerce: People build strong communities, programs, and audiences… but never stop to ask how physical products could support that journey, or when it actually makes sense to introduce them. And that timing part matters. Physical products don’t work when they’re bolted on late or rushed for “extra revenue.” They work when they’re planned for early, even if they don’t launch for another year or two. That’s exactly what I’m focused on right now. I run a FREE Skool community called Shopify Growth Collective, and as of Jan 2 we started a 5-day planning sequence helping founders: - define what success actually looks like for 2026 - set real revenue and growth goals (actual numbers, not vibes) - map business growth around real life and capacity - and plan physical products properly — whether you sell them now or want to in the future This isn’t a challenge. It’s not hustle content. And it’s not tied to a specific business model. It’s strategic planning for people who want to build something sustainable. For context, so you know where this perspective comes from: I’ve been working in Shopify and ecommerce for 17 years, and across client brands and projects I’ve supported $200M+ in sales — from first-product launches to scaling established brands.

I’m not big on New Year’s resolutions. Just because, historically, I rarely kept them. But I do understand that feeling when the calendar flips. Something about a new year makes it feel like maybe… this time could be different. A fresh start.A clean slate.A chance to finally get it right. Still, I didn’t wake up on January 1st thinking, Everything changes now. I woke up thinking something much simpler: I have an opportunity today. That’s how real change actually happens. Most women don’t struggle with weight because they don’t care. They don’t struggle because they lack awareness or intelligence. They struggle because time keeps moving… life keeps happening… and they keep waiting for the “right moment” to fully show up or commit to the necessary dietary changes. Most of you already know what needs to change. You know which habits help you. You know which foods trigger you. You know the patterns. And yes, tools help. Support matters. Community matters. But for most women, the gap isn’t knowledge. It’s consistency. It's doing the slightly uncomfortable things long enough for them to work. So instead of thinking about goals or resolutions, try this: What do you want to be true at the end of 2026? Not what you hope happens. Not what you want to try again. What do you want to be able to say, in the first person, as if it already happened? “I am a woman who trusts herself around food.” “I am someone who followed through even when it wasn’t perfect.” “I am the person who stopped starting over every Monday.” “I feel comfortable in my body.” “I feel in control.” If you’ve ever said, “This year flew by,” you already know the truth. 2026 will fly by too. So the real question isn’t whether this year is a fresh start. The real questions are: What are you finally willing to step into? What are you willing to stop doing? What needs to change in your daily choices for that end-of-2026 version of you to actually exist? Because knowing what to do isn’t the problem anymore.

I chose "Party" because the terms "weight loss" and "diet" sound to most a very unpleasant, and dare I say, torturous thing to do. And, who the heck wants to do THAT for very long? My goal is to build a fun, active, supportive community where we celebrate wins and lift each other when we're struggling. It's where I'm going to teach that Life is a Mind Game - Be a Winner (Weight Loss edition). I've gamified weight loss. There's the Hero/Winner (You). There are Mental Monsters (sugar monster, food monster, quantity monster, etc) that will fight you when you don't want to eat something. There's also the "Happy Filter". This is where you ask yourself, "Will I be Happy after I eat this?" A new kind of weight loss journey—fun, focused, and fueled by community - support, accountability, and zero diet drama. https://www.skool.com/weight-loss-party-5311/about

Some of you heard about my stressful Santa situation in our last PERSONALS meet up. Well, the snow forecast has not gotten better, and the gifts are still at my parents, so we've made a last minute decision to split up. The kids and I will go tomorrow morning, and my husband will join us later in the day (kennel issues for the dog and roadworthy vehicles are another consideration...). That means that I am madly packing, wrapping, cleaning, and picking up after two kids who are tearing the house apart faster than I can put it together so that we can leave a day early. Long story not so short, Metrics Monday will be back in the new year. As we close in on 888 members, I am so thankful for each and every one of you, and I hope you all have a restful, peaceful, and fun holiday season with those you love. Some of us spoke quietly about a goal to reach 1000 members by the end of the year. It's not totally out of the question, and all your lovely referrals have been inching us closer and closer every day! I will be online over the holidays as family commitments permit, and I look forward to seeing what you share here. I have a few big things happening at the beginning of the year that you will want to watch out for. 😉 Talk soon!

There are so many holiday goodies everywhere at this time of year. Over the years, I've done all three of the options on the poll. This year, I'm able to moderate food intake well. Only having a goody once or twice throughout the week. Using the Daily Accountability and the S.O.S - Help Me Now! categories in my group is keeping me more focused on reaching my goal weight. https://www.skool.com/weight-loss-party-5311/about