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(Thanksgiving Week • Black Friday • Clark Griswold Energy Activated) What’s up, champions — Herschy here. I just finished an 11-minute impromptu Zoom, and what was supposed to be a simple “kick off Thanksgiving week” video turned into something way bigger than I expected. Before tomorrow’s announcement drops, I want you to hear this straight from me — because what’s coming next week is going to shift your entire agency trajectory if you’re paying attention. Let me give you the real, behind-the-scenes pulse of what just happened… Most of you are out here trying to juggle 14 tools, 19 tabs, and 6 half-built offers — hoping one of them magically clicks. And if you’re honest, half the time you’re building an agency in the dark, guessing how all these pieces are actually supposed to fit together. Review Snapshot… GBP Scanner… HighLevel… Reviewly… Boomerangs… Sales decks… Fulfillment… Onboarding… AI workflows… No order. No clarity. And that’s not your fault — no one has ever lined it up for you in a clean, chronological way that makes sense. That’s why next week exists. On today’s call, I hit a point that stung even for me: I can’t keep giving one-on-one time to everyone forever. You’ve seen it. Some of you have booked calls with me, gotten insane value, and walked away saying it changed your whole direction. But I realized something today: It’s time to stop trying to help one person at a time… …and start equipping the entire community at the same time. Because every single person in this group deserves to finally see the full picture. So next week, I’m hosting something I’ve been wanting to do for YEARS: The Agency Starter Kit LIVE. (ASK LIVE.) Hours with me. Over-the-shoulder walkthroughs. No tech overwhelm. No randomness. No missing pieces. Just the real order of how a modern AI-powered agency is built: Setup → Systems → Sales → Support 4 phases. Start to finish. Clean. Clear. Repeatable. And yes — I’m pulling back the curtain on exactly how I went from zero → six figures → $250K agency → SaaS → scalable MRR.

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Happy Friday — Herschy here. While ripping my office apart today (full studio upgrade incoming), something crazy happened in the background… 👉 My new SEO Agency — launched barely 6 months ago — crossed $250,000 collected TODAY!! 👉 On track for $540K this year. 👉 RECEIPTS ATTACHED - NO BS HERE! 👉 Closed another AI SEO/GEO/Branding/Reddit deal earlier this week. 👉 And I just sold a $15K package with a 6‑month minimum ($90K). Here’s the wild part: Fulfillment is almost zero because of the AI-powered system I’m using. None of this was planned. But the timing couldn’t be better — because next week, I’m pulling back the curtain and giving you the exact process I’m using to close high‑value SEO + AI SEO + GEO deals. Why This Matters For You Last night, I got pulled into an agency meetup in La Jolla and was surprised to be the guest speaker on AI and how to accelerate your Agency with it. Everyone kept asking the same thing: “How are you closing these deals?” “How are you using AI to replace yourself?” “Why do business owners trust you so fast?” The short answer? I’ve built a trust‑engine using AI that creates instant authority, breaks resistance, and gets business owners to connect the dots fast. Next week, I’m showing you exactly how it works. Your Weekend Homework - Watch this YouTube video breaking down the starting point: How to Go From Zero → $1M Agency Using AI Watch it this weekend. Comment. Like. Subscribe. This sets the stage for next week’s deep dive. 👉 https://youtu.be/Vf6OO5HeqU8 Coming Next Week: Full System Reveal You’ll see the exact: ✔ AI trust‑builder I use on sales calls ✔ Checklist that closes $15K–$90K SEO/AI SEO deals ✔ Process that got my agency from zero → $250K in 6 months ✔ Framework for selling SEO without being an SEO expert ✔ Fulfillment stack that keeps my workload near zero ✔ How AI SEO + GEO creates recurring revenue on autopilot ✔ And how to talk AI in a way business owners instantly trust You’ll be able to deploy this immediately.

Just wrapped an “initial interview” with my social strategist, Dorien Morin-van Dam. Context: we’re building a CEO-friendly social system you can actually stick to—whether you want to be on camera or use AI to stay off camera. This is the foundation. Fast Summary - Presence > perfection. Block 10–30 minutes on your calendar and show up. Consistency wins. - Think 1:1 at scale. Treat the lens like your ideal buyer—have a single conversation thousands can “listen in” on. - Video builds trust faster. Your face, voice, and mannerisms do more heavy lifting than text alone. - Authenticity closes deals. Use video to “pre-sell” so sales calls are just details and fit. - Leaders lead. When the CEO posts, the whole brand lifts (especially on LinkedIn). - No excuses path. On-camera, off-camera (AI avatar/voiceover), or hybrid—pick a lane and go. Time-Stamped Highlights - 0:00–2:50 Why we’re doing this now (real client project + my “no-excuses” phase). - 2:51–4:33 Dorien: start by scheduling time; treat video like a 1:1 that scales. - 4:33–7:34 Using video to warm prospects so calls skip the basics. - 7:34–11:04 2007 throwback: short “quick video marketing” still works—reels/shorts are just the modern wrapper. - 11:04–14:19 2025 reality: people want people, not logos. Exec-led content = company lift. - 14:19–18:53 Consistency system: batch Tue–Thu, publish Fri; stop over-editing; use prompts or talk points. - 18:53–21:07 Dorien’s track record teaching owners to ship video without panic. - 21:07–end Early access + Wingman details (discount inside). Your 7-Day Jumpstart 1. Block 20 minutes on your calendar daily (make this a non-negotiable). 2. Pick your lane. Keep it SIMPLE. 3. Record 3 short videos (30–90s) answering real buyer questions you get every week. 4. Post 1/day on your primary channel (LinkedIn if B2B; IG/TikTok/YouTube Shorts otherwise). 5. Engage for 10 minutes after posting (reply, connect, DM next steps). What’s Inside the Course