Looking for honest input from anyone who's done a niche pivot. I've been running a home decor store for about 2 months (US + DE markets, PMax shopping-only). Considering switching the whole thing to fashion accessories and want to pressure-test the logic before I commit. Why I'm thinking about leaving home decor: - Too many subcategories — lighting, wall art, blankets, candles, rugs, etc. I worry Google reads my catalog as a "general store" rather than a focused niche, which I think hurts me on an empty all-products PMax campaign (no clear category signal). - Higher price points — my AOV sits around $119 (only about9 sales with 1.5k sepnt). Higher ticket = less impulse buying, which kills conversion rate on cold shopping traffic. - High-ticket items raise CPC — the algorithm seems to bid more aggressively on my pricier products, dragging up my blended CPC. - COGS + shipping — décor tends to be heavier and more expensive to source/ship, squeezing margin. Why fashion accessories looks appealing: - Lower price points → more impulse-friendly → potentially better conversion on cold traffic - Lighter, cheaper to ship, often better margins - Can be a tighter, more focused catalog (clearer category signal to Google) My actual questions: 1. Has anyone here done a full niche switch on an existing store? Would you do it again, or would you just spin up a fresh store instead? 2. If switching in place, what's the right way to handle it — wipe the entire product feed and upload all new products? Does that nuke your GMC history / trust / learning? 3. How much does the about page, branding, store name, and overall positioning need to change to not confuse Google (or customers)? Is a home decor → fashion pivot too far for the same domain/brand? 4. Anyone seen their CPC actually improve after moving to a lower-price-point, lighter niche — or is high CPC more about execution than category? Appreciate any real experience here, good or bad.

Hi, does a 10% welcome discount help increase CR? How much does it reduce checkout abandonment?

Hey everyone, I had the idea to share my journey from Day 1 all the way to (hopefully) success, so you guys can follow along and keep me accountable. I'm launching Google Ads tomorrow for a UK home décor store with around 250 products and a £40/day budget.I just got the store approved in Google Merchant Center today and tomorrow will be the first day of launching campaigns. I'll be sharing updates, results, wins, mistakes, and lessons learned as I go, so hopefully this can help others who are in a similar position. Let's see where this goes 🚀 See you tomorrow for Day 1!

Getting the GMC back live is important, of course. But what really matters is making sure it stays active, stable, and trusted long term, that's why our process doesn't stop at reactivation. For every case, we work on both sides: ➡️ Internally, through our insider team, we identify what Google is actually detecting and what caused the suspension in the first place. ➡️ Externally, through our audit team, we review the frontend store in detail and strengthen the trust, compliance, and legitimacy signals that Google reviewers look for. The goal is simple: Not only to reactivate the GMC, but to make it fully compliant and trustworthy in Google's eyes. Once the account is reactivated, we don't just disappear. Every client receives a 30-day guarantee and our post-reactivation protocol. 💠 This protocol is built from 4.5+ years of hands-on GMC experience, hundreds of suspension cases, recurring patterns we've identified across reviews, and insights gathered through our industry network. Over the years, we've seen what keeps accounts stable, what triggers reviews, and what commonly leads to suspensions. The objective is simple: Help clients maintain a clean, compliant, and trustworthy GMC built for long-term stability and focus on STORE + ADS. Every recommendation is designed to reduce unnecessary risk, strengthen trust signals, and keep the account in the best position possible for future growth and scaling. If you have any questions about GMC suspensions, reactivations, or Merchant Center compliance, feel free to ask below. And if you'd like a copy of our post-reactivation protocol, just comment "me" and I'll be happy to share it with you 🤝

You don't need to know everything before you start. You don't need the perfect plan. You just need to take the next step. Every expert was once a beginner who refused to quit. Stay consistent, keep learning, and trust the process. The small actions you take today can create opportunities you never imagined tomorrow.