Yo guys let me know what y’all think of this one 🗿 Have my delivery gotten better than last time or still a bit difficult to understand? 😂 Much appreciated 👊💯 https://www.instagram.com/reel/C8-MS-noGZS/?igsh=MWoxejJiZGZuNDhsbw==

Yo guys… this was kind of an ass pull from a quote I just came across by … we’ll kind of a new way of thinking by a Legendary Harvard Marketing professor, Theodore Levitt was famous for his saying, “sell the hole, not the drill.” He would argue that “people don’t want to buy a quarter-inch drill; they want a quarter-inch hole.” The point he’s trying to get across is that customers don’t purchase products for the sake of the product, they are “hiring” it for a job they need done. https://www.credera.com/en-gb/insights/sell-the-hole-not-the-drill-ecommerce-content-strategy I wanna know if this makes sense or not before I record it and also what you guys think about the script? So here’s my take 🗿🤝🔥 P.S. this is insight based not value And yes I know it’s kinda long… Reasons: 1. IG is now promoting longer form content 2. This will also be a post for LinkedIn 3. I wanna minimise the attraction of who speaks at 5th-6th grader level to my page / overseas editors - Dan Koe said it’s okay to sound sophisticated than to lower your literacy to meet other people’s lack of education Hook: 🔥🔥 “Sell the destination not the journey… is not effective as most people would tell you, Based on Theodore Levitt research… Body: 🔥🔥 He suggests that if you really want your customers to buy from you, you gotta sell the hole not the drill This is because that customers don’t buy products for their features but rather for the problems these products solve, or in this case to avoid dealing with bigger consequences that may arise if you don’t buy right now People are more vulnerable to the fear of losing than the desire of gaining They are all avoid a result of a negative outcome of not taking an action than a positive one if they were to take action Humans tend to be much motivated to make a change towards a positive destination when there’s a negative consequence attach to it

Not too bad so far, past 1k views in just 2-3 hours Delivery and confidence could use some work Script was kinda difficult though but that’s what we expect from Kreator Khan and nothing less 😤🗿 Style took ages took ages though about 7 drafts in total to get it just right - even had 4 other editors reviewing the content including Houston Kold’s and Ali Abdaal’s editors but we got there at the end 🔥 Anyways, would love some feedback if possible 👊💯 Feel free to rip it apart, I prefer constructive criticism over being glazed anyways lol https://www.instagram.com/reel/C8VE7trstBx/?igsh=MTdjdmdsdDBseTdqeA==

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