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The Ad Men Mastermind
Private • 80 members
Adspend.com
Public • 2.8k members
47 contributions to Adspend.com
0 likes • 7d
Well... It's not just the call booking window. It's also about what you're doing (or not) to make sure those appointments show up to your calls. 2 days out is fine. No more than 3 tho. Also consider the open slots per day. But besides just that... Are you using a follow up email sequence? And if anything... ...What are you pushing on the call? What's the incentive for people to show up? Example... Someone who's overweight, and booked a call for your weight loss program, should show up - all because they recognized their weight as a problem Otherwise, if there's no urgency and all said above isn't met... Why showing up? But that's more of a marketing play that may or may not apply to your case. For your question in specific: 2 days out is fine. Use follow-up emails & SMS reminders. And if you have setters - get them to confirm the appointment and follow up with them before and after the call.
1 like • 6d
@Jeremy Rodriguez in a nutshell… You always remind people about why they’re getting contacted + repeat the outcome they’ve agreed to Then just straight up following up on the date of the call + link Example “Hey Jeremy, Israel from Adspend.com here. Just wanted to remind you about our call this (date) where I’ll show you how to xyz… …so you can finally (outcome). Here’s the link: I’ll be following up tomorrow to make sure we’re on track for the call. See you then!”
3 likes • Oct 10
@Rohan Saxena well, it truly depends what you mean by "excellent results" Because funnels are nothing but a series of decisions, and each "funnel" is different (hence, every offer is different in itself)... But in general, we do own the whole process. At the end of the day Rohan, think about it this way... If your ads work but sales are not coming in... It's still your fault (or at least, that's what the client will think - and you'll be held accountable for that) It doesn't even matter if all you were brought in for was for the ads lol So, if that's the case... Why not fix the whole thing AND recommend changes? Even MORE relevant if you're on some rev share agreement Now for your sales team question: We recommend setters or refer people to the best sales trainer we know, which is Cole Gordon - but we don't do sales by any means. Beyond our are of expertise or interest tbh
1 like • Oct 14
@Rohan Saxena best answer I can give you: Agencies SCALE businesses - we do not save them. Hence - you must already have a functional sales process. Otherwise, you’re not in the best shape to work with an agency So, as said sir, we do recommend sales training/setters… And yes - we take feedback and hop on calls with sales teams to consider their input for lead quality
2 likes • 21d
What's good bro Care to send a screenshot of your campaigns with visibility on CPC, CPL, CTR (all) and Unique Outbound CTR? Also, what happened between the drop-off and "the regular" state of your campaigns? Any major shifts you made, campaign-wise? New copy? What was CPMs like back then vs now? Tagging my peeps here for assistance too @Billy Porter @Jashmin Panigrahy
0 likes • 23d
Hey @Maria Rodriguez Like Brian said, that’s exactly how to navigate the ad journey… Question: is there any specific metrics that make you wonder why they’re not clicking? You could drop some screenshots and we could provide a bit more detail
1 like • 23d
Well, I'm biased, but there's never a 'perfect time' or a 'terrible time' to begin Do keep in mind that CPMs are crazy this time of the year due to Black Friday and then, Christmas That's the only little nuance I have. But I say go for it
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@israel-fernandez-2744
Copy Chief @ Adspend.com | Copywriter. Marketer. Strategist.
Active 3h ago
Joined Apr 17, 2023
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