Looking to accelerate your marketing results and boost your visibility? Join us every Wednesday at 11 AM Eastern for our LinkedIn Posting Party! Be prepared to introduce yourself while I share practical marketing tips and strategies. This is a casual, friendly space where you can: ✔️ Meet others who want to grow their presence ✔️ Post your latest LinkedIn post and support others ✔️ Engage authentically with meaningful comments Bring your post, your questions, and your willingness to engage! When we support each other we all win! EvyONE is welcome! 😇 📝 𝗛𝗼𝘄 𝘁𝗼 𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲: 👍 𝗟𝗜𝗞𝗘 this post as soon as you see it 💬 Share your LinkedIn Post in the comments for review ❤️ 𝗟𝗜𝗞𝗘 every comment you engage with ✂️ Remove UTM tracking links (delete anything after ? in your links) 🔄 No new post? Share a previous one - no pressure! 🏷️ Tag LinkedIn connections you met at our event for extra engagement 🌟 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗣𝗮𝗿𝘁𝘆: 📹 Show up on camera during our Zoom event 💭 Be active in the Zoom chat 🎤 Prepare a solid 15-second elevator pitch 💥 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗟𝗶𝗻𝗸𝘀 • Zoom link: https://us06web.zoom.us/j/84488878929 • Post URL Cleaner: https://strategy.evyai.com/post-url-cleaner • Bulk URL Opener: https://strategy.evyai.com/bulklinkopener2 I’d love to see you there.

Green Flags ✅ These indicators suggest a legitimate, professional profile: Premium & Verification - Premium gold icon - Shows investment in professional networking - Verified icon - Platform has authenticated the user Profile Completeness - Professional profile photo - Shows they take their presence seriously - Custom LinkedIn URL - Indicates they've optimized their profile - Background banner image - Demonstrates attention to visual branding - Complete education history - Shows transparency about background - Contact information with calendar link - Easy to connect and schedule Activity & Engagement - Regular posting activity - Shows active professional engagement - Has recommendations from others - Social proof of work quality - Active in professional groups/communities - Engaged in their industry Professional Details - Works for real company with logo and company page - Verifiable employment - Located in established market (like US) - Clear geographic context - Has meaningful connection network - Shows genuine professional relationships Red Flags 🚩 These signs may indicate fake, incomplete, or unprofessional profiles: Missing Basic Information - No profile photo - Major credibility issue - No last name shown - Suggests hiding identity - No country/location listed - Geographic anonymity - No background banner - Shows minimal effort Incomplete Professional Info - No education history - Lack of background transparency - No current company or vague employment - Can't verify professional status - No recommendations - Lack of social proof - Zero connections - Suggests new or fake account Limited Engagement - No posting activity - Inactive or dormant account - Not part of any professional groups - Limited industry engagement - Generic or incomplete job descriptions - Low effort profile How to Use This Guide When reviewing profiles: 1. Count the green flags vs red flags 2. Multiple red flags together are more concerning than isolated ones 3. Consider the person's career stage - new graduates may naturally have fewer connections 4. Look for patterns that suggest authenticity vs. those that suggest deception

In our course called LinkedIn 101, here are some of the questions we answer in 90 minutes. Tell me if you watched it or if you want a link to our course, its free with evyAI premium! LinkedIn 101 - How to use LinkedIn for Beginners How do you Log Into LinkedIn? What is the first thing you see on LinkedIn? What is the LinkedIn Feed? What are the most important things to know about LinkedIn for networking, prospecting and marketing? What are LinkedIn notifications and how do I use them? How do I get someone on LinkedIn on the phone to have a conversation with me? How can I see how many LinkedIn connections I have and who they are? Where do I see my recent posts, articles and activity on LinkedIn? What is the difference between a LinkedIn connection and a LinkedIn follower and a Linkedin newsletter subscriber? What is first degree vs second degree vs 3rd degree LinkedIn Connections? How do I view my own recent LinkedIn connections and how do I search through them by name? How do I search on LinkedIn, what are the best filters to use when searching for people? How do I add a New LinkedIn Connection and what should I write in the note when connecting? What do I do if the connect button is missing on LinkedIn and I want to connect and I only see the follow button? How do I see my own LinkedIn profile and what can I do when I view my own profile? What is a LinkedIn profile URL and how do I customize it so that it removes all the numbers and dashes? How can I edit my LinkedIn profile and what are the most important parts to edit on my profile? How do I see who looked at my profile on LinkedIn and what do I do with that information? How do I send someone a direct message on LinkedIn and what do I say to them? How do I find someone's contact information on LinkedIn like email and phone? Where do I find my account settings and privacy settings on LinkedIn? How do I download and export my LinkedIn connections? How do I post a new post on LinkedIn? How do I post a new article on LinkedIn?

Take this LinkedIn post and transform it with my personal viewpoint as Joe Apfelbaum, CEO of evyAI, a company that offers a Sales Assistant for LinkedIn. Keep it as a POST that I will be posting on LinkedIn with a hook, main points, call to action and three hashtags. When enhancing this post: 1. Maintain all the original content, key points, and call to action from the company post 2. Add my personal perspective and insights as the CEO 3. Use my conversational, friendly tone as if I'm speaking directly to a connection 4. Keep language simple and approachable - like I'm talking to a friend over coffee 5. Begin with a personal greeting or hook that draws readers in 6. Inject my enthusiasm for how evyAI's Sales Assistant helps LinkedIn users 7. End with a personal invitation to connect with me directly to learn more (include a specific call to action that positions me as a resource) 8. Ensure the modified post feels authentic to my voice while preserving the core message My tone is warm, enthusiastic, and straightforward. I avoid jargon and speak in simple terms that anyone can understand. I'm passionate about helping others succeed on LinkedIn and love connecting with new people interested in improving their sales processes.

The Eisenberg persona marketing approach, developed by Bryan Eisenberg and his brother Jeffrey, is a well-known and actionable framework that classifies customers into four distinct buyer personas based on two axes: decision-making pace (quick or deliberate) and decision-making bias (logical or emotional). This model helps marketers tailor messaging, content, and conversion strategies by deeply understanding the underlying motivations and behaviors of their audience segments. The Four Eisenberg Personas 1. Competitive (Quick, Logical) 2. Spontaneous (Quick, Emotional) 3. Humanistic (Deliberate, Emotional) 4. Methodical (Deliberate, Logical) Key Methodological Insights - Personas are not just static documents but evolving mental models shared across marketing teams, refined through ongoing data and experience. - The Eisenberg personas help marketers create tailored online copy, landing pages, and user experiences optimized for different psychological buying types. - The model aligns with classic personality frameworks and is supported by usability testing and behavioral analytics. - Understanding these personas helps marketers improve customer journeys by speaking directly to each type's unique needs, emotional triggers, and information preferences. Practical Applications - Use persona insights to craft messaging that appeals logically or emotionally, and matches the buyer’s decision speed. - Design marketing funnels and sales communications that accommodate how each persona prefers to absorb information and engage. - Recognize that buyers often exhibit overlapping traits, necessitating flexible and layered marketing approaches. Additional Context - Persona development should incorporate both qualitative insights (interviews, customer service feedback) and quantitative validation. - Eisenberg’s model complements other persona methodologies, adding an actionable behavioral dimension. - Strong persona usage fosters empathy within marketing teams, leading to more personalized and effective marketing strategies.