If I hired you as CMO for my PR agency and gave you 5 minutes… What cold email would you write? Most people default to something like: "Hey [Name], we help people get more exposure for their brand/get featured in Forbes/etc. Interested?" That’s exactly what we used to send too. And our reply rates were trash. So we stopped pitching PR. Instead, we flipped the role completely. We stopped reaching out as marketers and started reaching out as journalists. Same inbox. Totally different psychology. The message shifted from: “Buy our service” to: “We’re covering a story.” Example: "Hey [Name], we're working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins?" That one change removed resistance instantly. They’re not thinking: “What do you want from me?” They’re thinking: “Why me?” And the numbers backed it up: • 1.26% reply rate (vs ~0.6% industry average) • 67.6% positive replies** (2 out of 3 responses were warm) • $141K closed from a single campaign When they got on the call, we actually talked about them. Their story. Their positioning. Their goals. Rapport was already built. The PR pitch came naturally. The real lesson: Most industries get stuck doing the same thing… …and then wonder why results flatten. “Industry average” is average for a reason. Everyone’s zigging the same way. We zagged. Took market share. And when this stops working, we’ll zag again. That’s the game. Take this framework and ask yourself: 👉 How could I reposition my outreach so it doesn’t feel like a pitch at all? Or let us do it for you. Comment “Strategy” and we’ll show you how we’d structure this for your industry and campaigns.

Most agencies get destroyed on cold email because they pitch like this: "Hey [Name], we help businesses… Interested?" Response rate: 💩 We flipped it. Instead of pitching PR services, we reach out as journalists who want to cover their story. The approach: "Hey [Name], working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins to chat?" Results: - 1.26% reply rate (vs 0.6% industry standard) - 67.6% positive replies - $141K pipeline from one campaign Why it works: People WANT to talk to journalists. It's free PR for them. Nobody wants another sales pitch. Once they're on the call and trust is built, we naturally transition to paid services. And yes, we actually DO write about them. Not bait-and-switch, just leading with value first. Where we're at now: - 890 mailboxes - 700K emails/month - Inc 5000 recognition Want the full training on how we did this? Comment "RANK" below and I'll send it over.

I cut my agency's tech stack from 50 tools to 20. Revenue went from $200K to $800K/month. Three years ago I was paying A LOT of money for software I barely used. I did a brutal audit: Does this generate revenue or deliver client results? If no → cancelled immediately. My lean 20-tool stack: - Cold email infrastructure keeping us out of spam. - Lead generation finding qualified prospects at scale. - Automation connecting everything without breaking. - LinkedIn running on complete autopilot. - Team operations costing pennies on the dollar. Every tool either fills our pipeline, closes deals, or delivers for clients. Everything else is dead weight. Comment “TOOLS” for my full stack + discount codes 💰

The moment you have all been waiting for! It has finally dropped. We have compiled a ton of resources to go along with the 7.2 hour cold email masterclass on YouTube. Some of these resources include - Complete Spark Notes for each chapter with key takeaways - Cold email launch checklist - Cold email scaling calculator - Recommended software & deals for 2025 - Free cold email copywriter - Free mailbox setup services - Free Clay templates 🧰 Here is the link to the Toolkit: leadgenjay.com/toolkit ⚡️ Here is the link to the Spark Notes: https://leadgenjay.notion.site/spark-notes Here is the link to the YouTube video. Please BOOKMARK this. Come back to it and use the timestamps to get through the material and REWATCH it as needed. Also, please like, comment, share and subscribe because that really helps the reach of the video🙏 👇🏻👇🏻👇🏻 https://www.youtube.com/watch?v=DDGcd1JoJV0&list=PL0Yyhj9Mcbg8zog1pSTOTVfmyHKbtRClF Cheers to never having to worry about getting clients, ever again. Your friend and Jedi master, Lead Gen Jay