Master Your 3 P’s: The Ultimate Guide to Winning at Business
Whether you’re a business owner, freelancer, or service provider, knowing your 3 P’s is the key to standing out, making sales, and getting paid what you’re worth. Why? Because the Promise, Proof, and Plan give your customers clarity and confidence in choosing YOU over anyone else. Let’s break this down so simply that anyone—even a 5th grader—can understand and use it. What Are the 3 P’s? 1. Promise – What are you delivering? 2. Proof – Why should they trust you? 3. Plan – How will you do it? When these 3 P’s are clear, your audience doesn’t need convincing—they’re already sold. 1. The Promise: What Will You Deliver? Your Promise is the outcome or result your customer gets by working with you. Here’s the golden rule: Be specific. If your promise is vague, people won’t know what to expect. That’s when they hesitate to buy. • Bad Promise: “I’ll make your life better.” Why it’s bad: What does “better” even mean? Everyone defines it differently. • Good Promise: “I’ll help you grow your business by $10,000 a month in 90 days.” PRO-Tip: Your promise MUST be deliverable, do NOT over-promise and under deliver. The truth is enough! How to Craft a Great Promise: • Think about what your customers really want. • Use numbers, timelines, or outcomes to make it clear. • Avoid fluffy words like “better,” “happier,” or “successful.” Examples for Entrepreneurs: • Fitness Coach: “Lose 10 pounds in 8 weeks without giving up your favorite foods.” • Web Designer: “Launch a fully optimized website in 14 days.” • Business Coach: “Triple your revenue in 6 months by streamlining your processes.” 2. The Proof: Why Should They Trust You? Your Proof is the evidence that backs up your Promise. It shows you’ve done it before—for yourself or others—and builds trust. Here’s the trick: People don’t just want to know what you can do. They want to see how it’s worked for others who had the same problem they do. How to Build Proof: • Track results: Always measure before and after when working with clients.