And before anybody gets excited, this isn't something you do with old underwear. We're talking EVENTS. Apparently, once you've spent all that time creating and running one, you're not supposed to shove the recording into a classroom somewhere and never speak of it again. Who knew? Well... Des Dreckett did of course, which is mildly annoying. 😂 But he has a point. Think back to your last event. Somewhere in that hour there was probably a brilliant question, a two-minute explanation that really landed, something funny that happened or a conversation that would be useful to somebody who wasn't there. That's all content you've already created. Yet we're a funny lot. We'll finish an event, breathe a sigh of relief, stick the replay somewhere safe and then sit down the following morning thinking... “Right. What on earth am I going to post about today?” THE THING YOU DID YESTERDAY, SUSAN. 😂 Your event doesn't have to stop working just because everybody's gone home. A good question can become a post. A useful section can become a short video. A discussion can start another conversation, and the replay itself gives people who missed you the first time another chance to discover you. Des and I are actually putting a lot of thought into this whole event journey inside Skool Events Daily — not just getting people to an event, but helping hosts get more from the work they've already done. If that's your sort of thing, come and have a nose around: Skool Events Daily Meanwhile, I'm off to find out what else Des knows that he's neglected to tell me. Could be a long afternoon. 😂

𝘐𝘮𝘢𝘨𝘪𝘯𝘦 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 𝘤𝘭𝘦𝘢𝘳𝘦𝘳 𝘢𝘣𝘰𝘶𝘵: ✅ Where your files and information are stored ✅ How your Google tools can work together ✅ Which repetitive tasks could be automated ✅ How to manage email sign-ups more efficiently ✅ How your systems support professional client communication 𝗝𝗼𝗶𝗻 𝗧𝗲𝗰𝗵 𝗧𝗵𝗲𝗿𝗮𝗽𝗶𝘀𝘁 𝗟𝗶𝗻𝗱𝘀𝗮𝘆 𝗔𝗹𝗳𝗼𝗿𝗱 𝗳𝗼𝗿 𝗮 𝗹𝗶𝗴𝗵𝘁𝗵𝗲𝗮𝗿𝘁𝗲𝗱, 𝗷𝗮𝗿𝗴𝗼𝗻-𝗳𝗿𝗲𝗲 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗚𝗼𝗼𝗴𝗹𝗲 𝗪𝗼𝗿𝗸𝘀𝗽𝗮𝗰𝗲 𝗮𝗻𝗱 𝗭𝗮𝗽𝗶𝗲𝗿. 𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘦𝘤𝘰𝘮𝘦 𝘢 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘦𝘹𝘱𝘦𝘳𝘵. You simply need to understand what’s possible and find systems that work for you. 📅 Thursday 10th September 🕖 7 pm UK | 2 pm EDT Hosted inside 𝗧𝗵𝗿𝗶𝘃𝗲 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗖𝗶𝗿𝗰𝗹𝗲, my supportive community helping women grow personally and professionally. 🫂 FREE Entry to Community with options for more! 👀 Replay Available in the community afterwards if you can't make the time! 🔗 Link: 𝗔𝗱𝗱 𝗶𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿 Alongside expert sessions, 𝗧𝗵𝗿𝗶𝘃𝗲 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗖𝗶𝗿𝗰𝗹𝗲 💫 offers genuine connection, networking, accountability and encouragement from women who understand the realities of building a business alongside everyday life.

Hi friends 🥰 I just dropped my daughter off to her first day of Grade 9 — and every September I get that fresh-notebook feeling… then realize I haven’t given myself a reset in a while. So inside Camera Confidence / Authentically You, I opened a little Back to Skool week for creators who want to feel more like themselves on camera. This week only: The Skool Year — $280/yr (about $23/mo) unlocks full VIP access for the price of Premium. 👇 Here’s what’s inside that unlock: 🔓 VIP tools (normally VIP-only): 💎 5 Videos in 5 Days — shorts → long-form → VSLs ($597 value on its own) 💎 Creative Studio Suite — Niche + ICP Clarity, Hook + Script Builder, Set Design + Makeup (including Set Your Scene) 💎 Creative Compass Web App — unlimited (your pocket director for what to film next plus all my tips and tricks right there with you as you film!) ✓ Plus everything in Premium: 200+ filming prompts, Makeup for Camera, BTS trainings, From Skool to Hollywood, and the community. So you’re not just getting a “discounted membership” — you’re getting a $597 production framework + the full VIP toolkit + Premium, for $280 the whole year. Open through Wednesday, September 16 (midnight PT). If that sounds like your people (or you), you’re welcome here! No pressure either way — just sharing in case it lands for someone who’s been waiting to start. P.S. Do you also love stationery like me? When I walked into the stationery section with my daughter doing back-to-school shopping, I was overcome with that fresh-restart feeling — new notebooks, clean pages, a real beginning again. That’s exactly the energy behind this week. 🍎📓 DM me if you have any questions. I’m here. ~ Elfina 🥰

Our own @Rasheed Hooda is hosting Get Paid For Being Weird on Sept 18, and you won't want to miss it! This is what Uncle Rasheed has to say: 20 years ago, I fired my boss to pursue my dream business. I found a partner willing to invest $25,000 in our venture. That business imploaded in less than two years and the investor walked away with all the assets. Faced with the dilemma of No Business, No Job, and No Money but still having to pay the bills, I needed to find a way to generate some cash flow quickly. I went through a process of introspection and came up with a solution for a bridge income to pay the bills while I figure out what I wanted to be when I grow up. That short-term solytion ended up being a reinvention. I reinvented myself as a Balloon Twister, giving away balloon creations in exchange for people's generosity. This Masterclass is not about balloon twisting. It is about going through the same process to find your version of twisting balloons. At the end of the session you will leave with a practical solution to use your life experience in reinventing yourself. You'll know how to turn your mess into your message. You can find the exact time in your timezone on the calendar!

I see this all the time with online events. “Come and join us at 7pm!” or "Starting tomorrow" Lovely. Whose 7pm? And what day is tomorrow Because my 7pm could be your 3am, and suddenly your lovely networking event involves me attending in my pyjamas with one eye open and absolutely no idea what anybody is talking about. And while we're on the subject, can we have a little chat about dates? If you put 9/10 on your event, my English brain reads that as 9th October. An American reads it as September 10th. That's not a minor misunderstanding. That's an entire bloody month. 😂 It's such a simple thing, but if people have to stop and work out when your event is, which timezone you mean or where the link has disappeared to, you're giving them an opportunity to wander off. And people DO wander off. Usually towards something requiring considerably less effort. So give them the date with the month written out, the time, the timezone and put the link somewhere they don't need a search party to find it. Make it ridiculously easy for people to understand when your event is and how to get there. @Des Dreckett and I spend rather a lot of time talking about this sort of thing inside Skool Events Daily, along with helping event hosts get their events seen by more people. If events are your thing, or you'd quite like them to be , come and have a nose around: https://www.skool.com/skoolevents/about And now I'm curious... have you ever turned up to an online event at completely the wrong time? Please tell me I'm not the only one. 😂