I've been running The Content Revenue Lab for a while now and there's a fair bit I'd change if I was starting over on Monday. The first is traffic. I'd worry about getting people through the door before I worried about almost anything else, and YouTube would be where I'd get them. A community with no traffic problem is a community you can fix everything else about later. A community with a traffic problem doesn't get a later. The second is events. Presenting in other people's communities has been my second biggest source of people after YouTube, and I'd have started that in week one rather than months in. It's the fastest version of what YouTube does slowly. You're borrowing a room somebody else spent a year filling. Third, I'd build far less classroom. I spent a lot of time on courses that sat there while the feed went quiet. The classroom is where people go once they've decided to stay. The feed is where they decide. I had that the wrong way round. Fourth, I'd sort members earlier. Most of your members will never post, and that's normal. What isn't normal is spending the same effort on everyone. I'd split them early into people I can genuinely help and people I can't, and put my time into the first group. That sounds harsh written down. In practice, it means the people who want help actually get it. Fifth, I'd put more into each post. For a long time, mine were text and nothing else. A post with a resource in it, something someone can download or use, does more work than a post with a good paragraph in it. Sixth, video. Posts with a short video in them land better than posts without, every time I've looked. It's why I use Panda daily. You don't need it polished; you need it there. The thread running through all six is that I built things before I had people to build them for. Room first, furniture second. If you're working out how YouTube feeds a Skool community, that's what I write about in The Content Revenue Lab