And before anybody gets excited, this isn't something you do with old underwear. We're talking EVENTS. Apparently, once you've spent all that time creating and running one, you're not supposed to shove the recording into a classroom somewhere and never speak of it again. Who knew? Well... Des Dreckett did of course, which is mildly annoying. 😂 But he has a point. Think back to your last event. Somewhere in that hour there was probably a brilliant question, a two-minute explanation that really landed, something funny that happened or a conversation that would be useful to somebody who wasn't there. That's all content you've already created. Yet we're a funny lot. We'll finish an event, breathe a sigh of relief, stick the replay somewhere safe and then sit down the following morning thinking... “Right. What on earth am I going to post about today?” THE THING YOU DID YESTERDAY, SUSAN. 😂 Your event doesn't have to stop working just because everybody's gone home. A good question can become a post. A useful section can become a short video. A discussion can start another conversation, and the replay itself gives people who missed you the first time another chance to discover you. Des and I are actually putting a lot of thought into this whole event journey inside Skool Events Daily — not just getting people to an event, but helping hosts get more from the work they've already done. If that's your sort of thing, come and have a nose around: Skool Events Daily Meanwhile, I'm off to find out what else Des knows that he's neglected to tell me. Could be a long afternoon. 😂

I’m opening the replay of my brand-new training today, 𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗖𝗮𝗽𝗮𝗰𝗶𝘁𝘆. If you're a woman & you’ve been feeling overwhelmed, emotionally stretched, or like your nervous system is always running at full capacity, this training will help you understand how to build the ability to hold more of life, not just recover from it. 𝗜𝗻𝘀𝗶𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: - The difference between regulation & nervous system capacity - Why overwhelm keeps happening - A simple practice to start expanding your window of tolerance ACCESS REPLAY INSIDE MY COMMUNITY WITH A FREE TRIAL I hope this training supports you. 💛 Gaby

I've been running The Content Revenue Lab for a while now and there's a fair bit I'd change if I was starting over on Monday. The first is traffic. I'd worry about getting people through the door before I worried about almost anything else, and YouTube would be where I'd get them. A community with no traffic problem is a community you can fix everything else about later. A community with a traffic problem doesn't get a later. The second is events. Presenting in other people's communities has been my second biggest source of people after YouTube, and I'd have started that in week one rather than months in. It's the fastest version of what YouTube does slowly. You're borrowing a room somebody else spent a year filling. Third, I'd build far less classroom. I spent a lot of time on courses that sat there while the feed went quiet. The classroom is where people go once they've decided to stay. The feed is where they decide. I had that the wrong way round. Fourth, I'd sort members earlier. Most of your members will never post, and that's normal. What isn't normal is spending the same effort on everyone. I'd split them early into people I can genuinely help and people I can't, and put my time into the first group. That sounds harsh written down. In practice, it means the people who want help actually get it. Fifth, I'd put more into each post. For a long time, mine were text and nothing else. A post with a resource in it, something someone can download or use, does more work than a post with a good paragraph in it. Sixth, video. Posts with a short video in them land better than posts without, every time I've looked. It's why I use Panda daily. You don't need it polished; you need it there. The thread running through all six is that I built things before I had people to build them for. Room first, furniture second. If you're working out how YouTube feeds a Skool community, that's what I write about in The Content Revenue Lab

𝘐𝘮𝘢𝘨𝘪𝘯𝘦 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 𝘤𝘭𝘦𝘢𝘳𝘦𝘳 𝘢𝘣𝘰𝘶𝘵: ✅ Where your files and information are stored ✅ How your Google tools can work together ✅ Which repetitive tasks could be automated ✅ How to manage email sign-ups more efficiently ✅ How your systems support professional client communication 𝗝𝗼𝗶𝗻 𝗧𝗲𝗰𝗵 𝗧𝗵𝗲𝗿𝗮𝗽𝗶𝘀𝘁 𝗟𝗶𝗻𝗱𝘀𝗮𝘆 𝗔𝗹𝗳𝗼𝗿𝗱 𝗳𝗼𝗿 𝗮 𝗹𝗶𝗴𝗵𝘁𝗵𝗲𝗮𝗿𝘁𝗲𝗱, 𝗷𝗮𝗿𝗴𝗼𝗻-𝗳𝗿𝗲𝗲 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗚𝗼𝗼𝗴𝗹𝗲 𝗪𝗼𝗿𝗸𝘀𝗽𝗮𝗰𝗲 𝗮𝗻𝗱 𝗭𝗮𝗽𝗶𝗲𝗿. 𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘦𝘤𝘰𝘮𝘦 𝘢 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘦𝘹𝘱𝘦𝘳𝘵. You simply need to understand what’s possible and find systems that work for you. 📅 Thursday 10th September 🕖 7 pm UK | 2 pm EDT Hosted inside 𝗧𝗵𝗿𝗶𝘃𝗲 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗖𝗶𝗿𝗰𝗹𝗲, my supportive community helping women grow personally and professionally. 🫂 FREE Entry to Community with options for more! 👀 Replay Available in the community afterwards if you can't make the time! 🔗 Link: 𝗔𝗱𝗱 𝗶𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿 Alongside expert sessions, 𝗧𝗵𝗿𝗶𝘃𝗲 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗖𝗶𝗿𝗰𝗹𝗲 💫 offers genuine connection, networking, accountability and encouragement from women who understand the realities of building a business alongside everyday life.

Hi friends 🥰 I just dropped my daughter off to her first day of Grade 9 — and every September I get that fresh-notebook feeling… then realize I haven’t given myself a reset in a while. So inside Camera Confidence / Authentically You, I opened a little Back to Skool week for creators who want to feel more like themselves on camera. This week only: The Skool Year — $280/yr (about $23/mo) unlocks full VIP access for the price of Premium. 👇 Here’s what’s inside that unlock: 🔓 VIP tools (normally VIP-only): 💎 5 Videos in 5 Days — shorts → long-form → VSLs ($597 value on its own) 💎 Creative Studio Suite — Niche + ICP Clarity, Hook + Script Builder, Set Design + Makeup (including Set Your Scene) 💎 Creative Compass Web App — unlimited (your pocket director for what to film next plus all my tips and tricks right there with you as you film!) ✓ Plus everything in Premium: 200+ filming prompts, Makeup for Camera, BTS trainings, From Skool to Hollywood, and the community. So you’re not just getting a “discounted membership” — you’re getting a $597 production framework + the full VIP toolkit + Premium, for $280 the whole year. Open through Wednesday, September 16 (midnight PT). If that sounds like your people (or you), you’re welcome here! No pressure either way — just sharing in case it lands for someone who’s been waiting to start. P.S. Do you also love stationery like me? When I walked into the stationery section with my daughter doing back-to-school shopping, I was overcome with that fresh-restart feeling — new notebooks, clean pages, a real beginning again. That’s exactly the energy behind this week. 🍎📓 DM me if you have any questions. I’m here. ~ Elfina 🥰