The CATALYST Path of Progress EXPLORER When you first land here, you’re an Explorer. Think of this space like the front porch. You get to look around, check things out, and see how Skool actually works for small businesses without feeling like you’re committing to anything. When you join you get the ABC 5-Day Challenge, a 1:1 action plan session, and a simple fifteen-minute Quick Connect call so we can meet and map out what you’re building. People are always surprised that the action plan is free. I want everyone to start with a focused direction instead of guessing in the dark. This stage is just about getting oriented and seeing what’s possible. BUILDER When you decide you want to build something for yourself, you shift into the Builder stage. This is when the lightbulb goes on and you think, “Okay, I want my own Skool,” or “I want help getting mine set up the right way.” Builders usually jump into the one-day setup, the full Catalyst Kit, or the Hotline if they already have a community and just want a direct line to me instead of digging for answers on their own. In Builder mode, you’re putting your foundation together and figuring out what kind of experience you want to create for your customers or members. Nothing fancy, nothing overwhelming. Just building something that works for your life and your business. CREATOR As things start clicking, you naturally step into the Creator stage. This is where you’ve got enough figured out that your questions become more specific and your goals get bigger. Maybe you’re ready to lead workshops or run private groups. Maybe you want to polish your setup, open a second Skool, or seriously boost engagement and visibility. This stage has more support, more feedback, and a closer circle of people who are building at the same pace as you. The work goes deeper here because you’re not just setting things up anymore. You’re shaping a real community that grows with you. LEADER Then there’s the Leader stage. This is for the folks who are ready to operate with intention and want more personalized guidance.

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