@Travis Sago thank you In the Small Biz M&A space Their ONE THING was... Believing they could find someone to OPERATE the business they bought so they were dragged into the day to day Which I found interesting because they were being taught how to buy without any money, so you'd think it would be HOW can someone like "me" buy a business with debt/leverage. But they didn't need to believe that. It was what happened after they've bought/who'd run it. That was the ONE THING. What simple strategies have you found for figuring this out? I don't find partners are always that aware of this.

@Travis Sago not too late, the campaign is still in the planning stages :-) The software originates (and vets) businesses for sale that are off market with owners motivated to sell For context this is a legit software, not a "millionaire math" type play with 10 payment option of a program etc, so the 'cancel anytime' isn't really optional or as a later downsell. I think our target market will expect it as standard, and I don't want to force our clients to be locked in, I think if the software is good and solves a problem we should win their business every month, if that makes sense? Myself and the client want as MUCH MRR as possible rather than ARR or cash upfront. Therefore, could we either; remove the pay in full option (instead of the payment plan?) -or maybe we just remove the bonuses?

@Travis Sago the bit I'm confused about/hung up on is you mentioned a "10 pay option"? How does that work when we're selling a $150 a month software?

@Sondra Patton thank you for the offer! Yep, I just about to start doing some cold outreach to a couple now that I have a natural affinity with

@Sondra Patton thank you :-)