Hello nerds. I just ranked the three AI agencies I'd start in 2027, and lead gen didn't win. Yeah, I know. Here's why it lost points. You get judged on meetings booked every single month. New cold email infrastructure takes weeks to warm up, then you're in an optimization phase before the meetings show up. And deliverability, a stale list or a client's sales team that doesn't follow up all land on you. It still scored 12 out of 20, and it's the easiest to tie to revenue. If you're good at sales and you like numbers, pick it today. In the video I also cover how I price it (about $10,000 for the build when my team does it, then a smaller monthly retainer), why you shouldn't start on pay-per-meeting, and how to land your first three clients by running the system on yourself first. Watch it here: https://youtu.be/v87vVaYF16U What are you charging your first clients right now?

Update on the referral question A few days ago I posted about a client who sent me three referrals without me asking. Thanks to everyone who replied. Since then, one of those referrals sent me his brother, and offered to pass my name to a few other owners he knows. So it went one level deeper. A few comments stuck with me. Asking right after a client says they’re happy. Thanking them by naming exactly what they did. Taking extra care of the people they send, since their name is on it. I appreciate all of your feedback it was another very helpful lesson. Although it seemed so obvious it wasn't something I was aware of doing. I will be asking all of my clients if there are three people who they think i can help

are you guys getting better reply rates by dropping a short loom link or just keeping the first email pure plain text and asking permission first to send a quick video audit. testing both right now and curious what you are seeing

I spent months saying "I help entrepreneurs scale their businesses." Your offer sounds like everyone else's offer. Your thing is probably good. You just haven't gotten specific enough about who it's for and what actually changes for them. "I help entrepreneurs scale their businesses" is not an offer. It's a job description. The day I got specific, everything changed. I help B2B founders selling $5K+ offers get calls with buyers who can pay, and all they do is show up. Clarity is not about narrowing what you do. It's about naming exactly who you do it for and exactly what changes for them. Here's the question I use to get there fast: If a stranger asked you what you do, and they had to repeat it back to someone else in 30 seconds, could they? If the answer is no, your cold email has nothing clear to say yet. 👇 Drop your current one-line offer below.

First Email ( saw your fb ad found this i will test this , found an ad concept want me to send it ? ) he will say yes send it now send the concept ( now what cta will work for this email ( want me to mockup the full version , would you be open to 30 minute call to discuss this > help me finding this email cta { before i send him the booking link }