💪 Client of the Week: Strength Studio (Brainerd, MN)
Tom and Emily Fairbanks run Strength Studio — a husband-and-wife team building a thriving HIT business in rural Minnesota. They just hit their 2025 goal early: - 125+ intro sessions booked this year - 86% conversion rate - 100% referral-based growth — no ads, no funnels - Team of 6 trainers and expanding - Currently preparing to buy a building and move out of their leased space They use ARX, MedX, and Nautilus — but they’re not dogmatic. Everything is programmed based on client needs, with high-touch instruction and thoughtful progressions. Their growth strategy? Keep it simple: - Blow people away with the first session - Educate clients well - Ask for referrals (especially spouses) - Get 1x/week clients training 2x/week - Let great workouts and great systems do the talking