Everyone’s out here running discounts in Q4. Meanwhile, the smartest info brands use Q4 to actually RAISE prices. We’ve run this “price increase promo” for clients and it crushes: → Announce prices go up Jan 1 with upgraded program → Offer to grandfather anyone who books now → Deliver the upgraded program in January It works for a few reasons: 1. Scarcity + Urgency 2. Rewards your current followers/list because they can get in before everyone else 3. Pipeline cleaner for sales team 4. Beats the Q4 lull that many info brands feel while everyone is spending on products or others